Several projects for which NOMURA worked on spatial design were published in the January 2023 issue of the monthly architectural magazine “Architectural Knowledge” in the section “100 New Business Trends - How to Create New Shops”.

Several projects for which NOMURA Co.,Ltd. handled the spatial concept design were featured in the January 2023 issue of "Kenchiku Chishiki" (Architectural Knowledge), a monthly architectural magazine published by Exknowledge, in an article titled "100 New Business Trends: How to Create New Stores."
Official website: https://www.xknowledge.co.jp/kenchi

<List of featured projects>

■ An experiential cosmetics shop where you can carefully choose at your own pace.
Page 021
Design: Shiseido Creative / NOMURA Co.,Ltd.
SHISEIDO GLOBAL FLAGSHIP STORE
 

■ A new purchasing experience combining real and digital elements
Page 33
Design: NOMURA Co.,Ltd. no.10
CHOOSEBASE SHIBUYA
 

■ Enjoy the time spent choosing a watch in a high-end setting.
Page 45
Design: NOMURA Co.,Ltd.
Hourglass Ginza Store Renewal
■ A private, traditional Japanese inn where you can enjoy locally sourced cuisine.
Page 47
Design: NOMURA Co.,Ltd.
LOQUAT Nishi-Izu
 

■A place of relaxation for cyclists, supporting the cycling lifestyle.
Page 55
Design: NOMURA Co.,Ltd. no.10
THE BASE SPORTS BIKE & COMMUNITY
■ Transforming the showroom into a place to grow together with local residents
Page 56
Design: NOMURA Co.,Ltd.
KeiyoGAS Community Terrace
■ Meet customer expectations with diverse seating options and high-quality interiors.
Page 58
Design: NOMURA Co.,Ltd. RENS
Jojoen Shinjuku Odakyu Halc Store
 

■Welcome to Thailand!
Page 73
Design: NOMURA Co.,Ltd. Tenant Leasing: Jun Nakata (NOMURA Co.,Ltd.)
Thai Street Food 999 Shimokitazawa Branch
■A long-established Chinese restaurant that is popular in the business district
Page 74
Design: Kajima Corporation/ NOMURA Co.,Ltd.
Chinese restaurant Kokutai Hanten


“Architectural knowledge” February 2023 issue100 New Business Model Trends: How to Create a New Store
The prolonged restrictions on movement and self-isolation have left a lasting impact, making "going out" something a little more special than before. Businesses are being forced to innovate in areas such as attracting customers and providing customer service.
This special feature provides a thorough explanation of how to create the most popular businesses today, including restaurants, retail stores, and service establishments, across various business types!

Examples include "experiential stores" that offer an event-like shopping experience, "co-located stores" that enhance the appeal for both the store and the customer through synergistic effects, "innovative concept stores" that showcase unique concepts, and "otherworldly stores" that offer an extraordinary spatial experience, and so on.

Reading this will show you how to create a trendy shop that you can start right now.
This special feature is a must-have for aspiring designers who want to learn about store design, those considering opening their own business, and anyone who wants to know the latest trends in store design.


~Related Links~
・ no.10 Official Website: https://www.no-10.jp/
・RENS Official Website: https://www.rens-design.jp/