Sumitomo Life "Vitality" Plaza Ginza Flagship store

Sumitomo Life's "Vitality" combines a variable insurance premium system and rewards to support customers in taking and continuing to take part in health promotion activities.
We have opened walk-in stores to allow more customers to experience this advanced technology and value.

We were also in charge of the following stores:
・Sumitomo Life Insurance "Vitality" Plaza Yurakucho Store (Opening April 2020)
・Sumitomo Life Insurance "Vitality" Plaza Shinjuku Store (Opening November 2019)


[Social issues/customer issues/requests]
While trying to solve three issues - increasing awareness of Sumitomo Life's "Vitality," attracting new customers, and improving policyholder loyalty - the company was required to utilize "digital" technology that is rooted in "people" and creates new experiential value.
By opening a store in the heart of Ginza, one of Japan's leading commercial districts, and disseminating information, we promoted the project in order to contribute to Sumitomo Life's vision of "enhancing the lives of each and every individual = well-being."


[Solution]
We created a space where customers could experience the world of Vitality by visualizing the characteristics of Sumitomo Life's Vitality health program - understanding your health condition, improving your health condition, and enjoying rewards - through reward displays and videos.
The plan places emphasis on value rooted in people, with a flexible space for holding various events and seminars to support health promotion activities, and a meeting room for face-to-face support with existing policyholders. Interactive content was installed at the entrance to allow people to make their own health efforts, providing a new experience using "digital" with Ginza as the backdrop.
We hope that through our space in the heart of Ginza, our store will be able to support each and every person in their daily lives and contribute to the realization of a society in which people live longer and healthier lives.


[Customer feedback]
We often have fellow design companies visit our store, interested in design, layout by our company.
Customers have commented, "The wall concept design is lovely," "It's a stylish space," "The smart partitions look cool," and "This space makes me want to sign a contract," and some have even been impressed by the Monolith (a large touch-screen monitor).


<Our project members>
・Sumitomo Life "Vitality" Plaza Ginza Flagship store
[Developer] Mizuki Ogura
[Sales/Project Management] Keita Shima
[Planning] Hiroki Noda, Hiroshi Matsushita
[Digital Contents Planning] Aya Watanabe
[Leasing] Aya Nishimoto, Tomoko Shirasaki
[design, layout] Yasushi Machida, Megumi Yatsuka, Mariko Yamagiwa
[Production/ construction] Tomokuni Hasegawa
[System design and construction] Keisuke Taneda, Yuki Kuga

・Sumitomo Life "Vitality" Plaza Yurakucho store
[Developer] Mizuki Ogura
[Sales/Project Management] Keita Shima
[Planning] Hiroki Noda
[design, layout] Ko Machida
[Production and construction] Kazuki Misawa

・Sumitomo Life "Vitality" Plaza Shinjuku store
[Developer] Mizuki Ogura
[Sales/Project Management] Keita Shima
[Planning] Koji Nakazato, Hiroki Noda
[design, layout] Ko Machida
[Production and construction] Kazuki Misawa