Starbucks Reserve (R) Roastery Tokyo

Starbucks Reserve® Roastery Tokyo, which also has a coffee bean roasting function, opened along the Meguro River in Nakameguro, Tokyo. It is the first in Japan and the fifth in the world, and each floor of the four-story store offers a different experience. Located in a vibrant and original area, this attractive concept design is inspired by the famous cherry blossom trees that bloom along the Meguro River. The spatial concept design aims to blend with the natural beauty of various parts of Japan, and is symbolic of the expansive glass surfaces that extend to the ceiling and the terrace seats that feel the warmth of wood. In the atrium that stretches to the fourth floor in the center of the store, a 17-meter-tall cask for storing coffee beans is installed, and its surface is covered with 121 copper plates that have been hand-hammered. Pipes that transport coffee beans run around the store, centered on the cask. In addition to serving coffee using various brewing methods at the main bar on the first floor, one of the attractions is the authentic artisan bread that can be tasted at "Princi®", an Italian bakery that has landed in Japan for the first time. In the area where the large roasting machine is located, you can enjoy communicating with the baristas and roasters over the counter. The Teavana Bar on the second floor offers a unique tea experience that takes you on a journey through traditional Japanese tea, while the Ariviamo Bar on the third floor, which is opening for the first time in Japan, allows you to immerse yourself in the world of mixology and craft cocktails. In addition, the AMU Inspiration Lounge on the top fourth floor will be used as a place for casual talks about social issues, a base for communication among local residents, and a coffee training facility.

Roastery Tokyo is the first Starbucks roastery to be built from scratch with a local architect.

[Customer issues/themes]

The emphasis is on a "glocal" concept design and construction that is in tune with the local community, and the space is a fusion of Japanese nature and tradition with modern concept design, creating a space where people can enjoy exploring and experiencing coffee. Based on the concept of a roasting factory and seating area coexisting, we were asked to create a dynamic and entertaining composition that incorporates the roastery's symbol, the "cask" and bean pressure pipes, and to combine it with delicate and modest Japanese materials.

【solution】

The cask is decorated with a cherry blossom petal motif, inspired by the cherry blossom trees lining the Meguro River. The cask itself is concept design with a pattern that draws the eye upwards, like the steam rising from the coffee. interiors and furniture incorporate traditional Japanese craftsmanship and artisanal techniques in material processing, while adding a modern touch to elevate concept design to new heights, such as the copper cask and origami-motif ceiling. We have created a space that surprises and inspires visitors, allowing them to become engrossed in the coffee experience.

【customer's voice】

As soon as you step inside, you'll find yourself in an overwhelming space. Japanese nature and tradition are fused with modern concept design, and every detail has been carefully crafted to create an immersive experience that has been well received by customers. In addition to the coffee, tea, and other products, the atmosphere of the entire building, which creates a sense of surprise and excitement, is also one of the great experiences at Roastery Tokyo.

<Our project members>

[interiors schematic design cooperation, artwork concept design] Eiji Kawasaki, Mai Takahashi

[working drawings] Kyoko Aikawa, Yo Yamamoto, Yuki Yamaguchi, Junya Hagiwara

[Production construction] Ryohei Azechi, Jun Endo, Osamu Kojima

[Project management, sales] Seiji Yamaguchi, Yukako Ninomiya