Hyatt Centric Ginza Tokyo HERALBONY ART ROOM

HERALBONY Co., Ltd. is a company that defines art created by artists with intellectual disabilities as "unique" and applies it to various things, events, and places in society. In collaboration with Hyatt Centric Ginza Tokyo, located on Namiki-dori in Ginza, we assisted in the spatial concept design and construction of the guest rooms.


[Social issues/customer issues/requests]
HERALBONY, a fashion brand by HERALBONY, aims to dissolve the invisible boundary between people and fields such as "welfare" and "disabilities," which are difficult to relate to in everyday life, and to expand its field as a "lifestyle brand" in order to create a new lifestyle based on welfare. This time, as the first step in the lifestyle brand's efforts to decorate the space, we directed concept design of the collaboration room. Not limited to decorating the hotel guest rooms, we used this space as a starting point to create an opportunity for art to blend into everyday lifestyles.


[Solution]
We have woven a space that allows guests to experience a rich time in their guest rooms, as if they have entered an ever-expanding world of art. This makes the guest room a hub for the experience, inspiring guests to imagine stories in which art blends into the time they spend at home. We envisioned a space in which many conversations and discoveries would be sparked as guests look at the art that is integrated throughout the hotel.


<Our project members>
[Sales/Project Management] Chisato Uedate
[concept design] Akane Yamaguchi, Ryo Onishi, Minehito Yoshimura, Kei Kato
[Production and construction] Atsushi Hatano, Risa Yoshida, Satoshi Oda


～Related Links～
【release】
・NOMURA cooperates in the spatial concept design of the exhibition "HERALBONY / Unusual Future" which is currently being held to great acclaim
・NOMURA 's Social Good Activities: Hyatt Centric Ginza Tokyo HERALBONY ART ROOM Case Study Changing society through the resonance of art and spatial concept design

[nomlog]
・ Changing society through the resonance of art and spatial concept design- HYATT CENTRIC GINZA TOKYO HERALBONY ART ROOM