Hyatt Centric Ginza Tokyo HERALBONY ART ROOM

HERALBONY Co., Ltd. is a company that defines art created by artists with intellectual disabilities as "unconventional" and applies it to various things, events, and places in society. In collaboration with Hyatt Centric Ginza Tokyo, located on Namiki-dori in Ginza, we assisted with the spatial concept design and construction of the guest rooms.


[Social issues/customer issues/requests]
HERALBONY, a fashion brand by HERALBONY, aims to dissolve the invisible boundaries that exist between people and fields such as "welfare" and "disabilities," which are difficult to relate to in everyday life, and to expand its scope as a "lifestyle brand" in order to create a new lifestyle based on welfare, and this time, as the first step in the lifestyle brand's efforts to decorate the space, we directed concept design of the collaboration room.Not limited to decorating the hotel guest rooms, this space was used as a starting point to create an opportunity for art to blend into everyday lifestyles.


[Solution]
We have woven the space so that guests can experience a rich time as if they have entered an ever-expanding world of art during their time in the guest rooms. This will make the guest room experience a hub, evoking stories of how art blends into the time spent at home. We have created a space that we imagine will lead to many conversations and discoveries as guests look at the art that blends into various places.


<Our project members>
[Sales/Project Management] Uedate Chisato
[concept design] Akane Yamaguchi, Ryo Onishi, Mineto Yoshimura, Kei Kato
[Production and construction] Atsushi Hatano, Risa Yoshida, Satoshi Oda


~Related Links~
【release】
・NOMURA Co.,Ltd. cooperates in the spatial concept design of the exhibition "HERALBONY / Unconventional Future" currently being held to great acclaim
・NOMURA Co.,Ltd. 's Social Good Activities: Hyatt Centric Ginza Tokyo HERALBONY ART ROOM Case Study: Changing Society through the Resonance of Art and Spatial concept design

[nomlog]
・ Changing society through the resonance of art and spatial concept design- HYATT CENTRIC GINZA TOKYO HERALBONY ART ROOM