Kanda Myojin Cultural Exchange Center "EDOCCO"

Kanda Myojin Cultural Exchange Center "EDOCCO", which we produced comprehensively from concept creation to opening, is a facility that inherits tradition and creates new culture under the concept of "tradition x innovation". It is an unprecedented complex facility with four above-ground floors and one underground floor, and also functions as a shrine's amulet giving office. The multi-purpose hall is the center of the business, and it operates 365 days a year, hosting corporate presentations and displays on weekdays and a live music venue on weekends. In addition, the Japanese cultural experience, which focuses on protecting traditional performing arts and traditional crafts, targets inbound tourists. The facility incorporates mechanisms to improve the satisfaction of visitors, such as introducing merchandise sales and cafe services that are appreciated by visitors, while promoting regional cooperation.

[Task/Theme]
Twenty years from now, there are two issues facing the future: a 40% risk of disappearing due to the declining birthrate and aging population, as well as a decline in Shinto wedding ceremonies. This project was launched in response to the desire to increase the number of worshippers at shrines in the future.

【solution】
This facility, which has two functions, a multi-purpose hall and a Japanese culture experience studio, was born from a project that injects marketing ideas into the shrine and attracts people who have never visited the shrine (young people and inbound people). I was. The three targets of business, young people, and inbound visitors are visiting, and it is bustling every day.

<Our project members>
[Producer] Kenichi Sakazume
[Sales] Seiji Yamaguchi, Tsuyoshi Inami, Motoo Kawata
[Planning] Keita Kobayashi, Yoshiko Watanabe
[concept design] Ryo Onishi, Eri Okuyama, Nanako Kazunori, Ayumu Sasai
[Produced by] Shigeyoshi Takahara, Jun Endo, Hiroki Kimura

～Related Links～
[News Release]
・ NOMURA, Ltd. Chief Planner Kenichi Sakazume is the general producer of the Kanda Myojin Cultural Exchange Center "EDOCCO" and designer Ryo Onishi is in charge of interiors design.
・ Announcement of "Toshiro Suzuki and Ghibli Exhibition" to be held at Kanda Myojin Cultural Exchange Center "EDOCCO"

[Media publication information]
・ 2019.04.09 "Nikkei ESG" May issue
・ 2019.02.19 "Nikkei Sangyo Shimbun"
・ 2019.02.18 "Nikkei Sangyo Shimbun"
・ 2019.02.06 "Hata Lab"