Chateraise Gateau Kingdom Setouchi

Chateraise Gateau Kingdom Setouchi, which opened in Kure City, Hiroshima Prefecture, is a project to rebrand the former Greenpia Setouchi owned by Kure City into a resort hotel with a confectionery business. Based on concept design concept of "A unique resort where you can experience the beauty of Setouchi and coexistence with nature," the entrance, lobby, guest rooms, restaurant, cafe, courtyard, and hot spring facilities have been renovated to create a new resort hotel.
The hotel can be enjoyed by people of all ages for a variety of occasions, with guest rooms offering a panoramic view of the Seto Inland Sea's many islands and a cafe serving sweets exclusive to the facility.
Our company was involved from the basic concept stage onwards, and was responsible for the entire project, utilizing our creativity, from formulating the spatial concept design, layout, sign and graphic concept design, interiors construction, and FF&E.

The client requested that the existing facility, which was completed 30 years ago, be renovated into a resort hotel that combines the appeal of sweets, and that it establish a standard for the "Gâteau Kingdom" brand owned by Chateraise Holdings. The facility needed to be able to accommodate group guests, and it needed to have high-quality guest rooms as a resort hotel, and it needed to be completed and open for business in a short period of time in order to accommodate future group guests.

The entire site is a vast one, covering 33 million square meters, and it was difficult to renovate the entire area within the schedule, so we proposed a plan that considered and prioritized areas where the effects would be most effective. We then worked closely with Chateraise, deepening our mutual communication throughout the process, from deciding the scope of the renovation, to formulating the concept, design, layout, and construction. We also carried out the renovation with a policy of dividing the atmosphere by floor, expressing the unity of the entire facility and the resort atmosphere, for example by renovating two guest rooms into one. By repeatedly communicating with the client and working together to plan within a limited time frame, we were able to achieve a high-quality concept design and construction that leads to customer satisfaction.

As we expanded our hotel business with the acquisition of new hotels, NOMURA accurately understood the direction we were looking for and helped us create a high-quality creative space in order to unify the brand's worldview. It was also reassuring that they had a branch in the area where the project was taking place.