"Sapporo Flower Carpet 2024": NOMURA Co.,Ltd. IVD Art Director, Fujie Suzuki, is in charge of the 10th anniversary carpet.

"Sapporo Flower Carpet 2024" is a citizen-participation event aimed at revitalizing the floriculture industry in Hokkaido.
NOMURA Co.,Ltd. is providing special support / The event will be held in Sapporo, Hokkaido from June 28th (Fri) to 30th (Sun), 2024.

Fujie Suzuki, Art Director at NOMURA Co.,Ltd. Ltd. IVD, has been invited to design the "Sapporo Flower Carpet 2024," which will be held in Sapporo, Hokkaido from June 28th (Fri) to 30th (Sun), 2024. Suzuki will be in charge of concept design the anniversary carpet (main carpet) to commemorate the 10th anniversary of the event. NOMURA Co.,Ltd. IVD will also be in charge of the key visual for the event, which will beautifully decorate the streets of Sapporo with a flower carpet.

"Sapporo Flower Carpet 2024" is a citizen-participation art event in which large flower paintings are created using Hokkaido petals and natural materials, with the main venue being the Sapporo Kita 3-jo Square in front of the Hokkaido Prefectural Government Red Brick Building. The aim is to promote the beautiful "flower scenery" of Hokkaido and Sapporo, and to promote the floriculture industry. This year marks the 10th anniversary of the event, which began in 2014, and a total of approximately 3,800 volunteers have been involved in the production, with a total of approximately 640,000 visitors.

The anniversary carpet will once again focus on "Belgium," the theme of the first flower carpet in the long history of the event. This year is also the year of the "Brussels Flower Carpet" (Belgium), so a special concept design has been commissioned, and Sapporo native Suzuki has been invited to design it. Suzuki is in charge of visual concept design for projects both in Japan and abroad, and was the first Japanese person to concept design the "Brussels Flower Carpet 2016," which has been highly concept design concept design carpet that beautifully adorned Brussels' World Heritage Square and provided great感動 (deep emotion) to people, creating a new floral picture.

The theme is "Weaving Towards the Future." This expresses the hope that the flower carpet will connect the people involved, as well as the cultures of Hokkaido and Belgium, creating a new bond that will be woven into the future. In addition, Ainu patterns have been incorporated around the symbol used in "Brussels Flower Carpet 2016," expressing the hope for the future of Ainu culture. This year's carpet is the largest ever at 225 square meters, and 500 volunteers are involved in its creation and displays, handcrafting a beautiful floral picture in the square.

About Flower Carpet

What is Sapporo Flower Carpet?
The Flower Carpet originated from the festival of Corpus Domini (the Feast of the Corpus Christi). It is not created by professional artists, but by ordinary citizens, and is a citizen-participation flower festival. It is held in more than 50 regions around the world, mainly in Europe, including Italy and Spain, and there is active mutual exchange.

The event has been held in Sapporo since 2014. It is run by a public-private partnership between the government (Hokkaido and Sapporo City) and private companies. It is working to develop human resources who will increase the value of the region, run by a diverse group of citizen volunteers, from young children to people working in the neighborhood and foreign residents, and promote understanding of Hokkaido's floriculture industry for the next generation through collaboration with elementary and high schools.

What is the Brussels Flower Carpet?
Held every two years in the Grand Place, a UNESCO World Heritage site in Brussels, the 20th edition in 2016 was themed around Japan as part of the 150th anniversary of friendship between Japan and Belgium. Based on the concept of "flowers, birds, wind, and moon," Suzuki concept design the carpet to express the deep friendly ties between the two countries over the past 150 years and to wish for a bright future, through the "beautiful nature" and "beautiful scenery" that are common to both Japan and Belgium. The 1,800 square meter carpet used 600,000 fresh begonias. Approximately 100 volunteers, including Belgian citizens, Japanese residents, and begonia farmers, completed it by hand over eight hours. Approximately 100 people visited during the four-day event, and it was highly praised as "a wonderful concept design that will go down in the history of flower carpets, connecting the history and feelings of both countries and moving people."

Implementation period: August 12th - August 15th, 2016
Organized by: Brussels Flower Carpet Association
concept design: Fujie Suzuki, Art Director, NOMURA Co.,Ltd. Co., Ltd. IVD
working drawings: Marc Schautteet

About the Anniversary Carpet Designer

Designer's comment
The 2024 anniversary carpet is themed "Weaving Towards the Future." While using the symbol from the "Brussels Flower Carpet" that I concept design in 2016 as a motif, I concept design concept design my wish for the deepening of cultural exchange between Hokkaido and Belgium through the flower carpet, and represents a new bond that will be woven into the future. I am honored to have been able to create concept design that reflects my hometown of Sapporo, Hokkaido, and Belgium, a country with which I feel a deep connection, in this momentous year marking the 10th anniversary of the Sapporo Flower Carpet. With gratitude to the farmers in Hokkaido who cultivated the flowers for this event, I will continue to work with everyone involved to prepare until the big day so that we can deliver Delight and Passion to many people.
 

profile

Art Director, IVD, NOMURA Co.,Ltd. Co., Ltd.
Fujie Suzuki

Born in Sapporo, Hokkaido, graduated from Sapporo Municipal College of Technology (now Sapporo City University).
In 2017, he established IVD (Integrated Visual Design), a team specializing in visual and graphic concept design, within NOMURA Co.,Ltd. Ltd. As an art director at IVD, he has handled a wide range of concept design, from corporate and facility branding to VI construction including logos, graphics, advertising, and product packaging, and has received numerous concept design awards both domestically and internationally.
The first Japanese person to concept design" Brussels Flower Carpet 2016"(Belgium)," Kawasaki City Fujiko F. Fujio Museum”, “X park” (Taiwan), “Shiroi Koibito Park He was in charge of the renewal of " and in recent years KHB East Japan Broadcasting She was involved in the branding of Hakone Hotel "Hatsuhana" and other projects.

IVD (INTEGRATED VISUAL DESIGN)
https://www.instagram.com/ivd_official/
We are a team of visual and graphic concept design professionals who create new brand value through a creative style that approaches space from a visual perspective.