NOMURA Co.,Ltd. was in charge of CI concept design development and branding for Higashi Nippon Broadcasting. This was announced at the new building completion ceremony on September 30, 2021.

NOMURA Co.,Ltd. Ltd. (Minato-ku, Tokyo) was responsible for developing the new corporate identity (CI) established by Higashi Nippon Broadcasting Co., Ltd. (KHB, Sendai City, Miyagi Prefecture).

The establishment of this CI is an effort in line with the move to the new office building built in Asuto Nagamachi, Taihaku-ku, Sendai City, and as part of that, the logo and mascot character have been reborn.