NOMURA, Ltd. is in charge of CI concept design development and branding for East Japan Broadcasting Announced at the new company building completion ceremony on September 30, 2021

NOMURA Co., Ltd. (Minato-ku, Tokyo) was in charge of the development of the new corporate identity (CI) established by East Japan Broadcasting Co., Ltd. (khb, Sendai City, Miyagi Prefecture).

The establishment of this CI is an effort in line with the move to the new office building built in Asuto Nagamachi, Taihaku-ku, Sendai City, and as part of that, the logo and mascot character have been reborn.