NOMURA, Ltd. exhibits and takes part in the "Living with Trees" event | Six days to think about sustainable coexistence with trees and forests and the future

NOMURA will be exhibiting and giving a seminar at "Living with Wood," an event to learn about and deepen understanding of wood, which will be held at Tokyo Midtown Hibiya from Tuesday, April 16th to Sunday, April 21st, 2024. The event is sponsored by Discover Japan Inc. and Mitsui Fudosan Co., Ltd., and will involve 17 organizations.

NOMURA Group announced the "Fair Wood Support Declaration" in 2010. Through the use of fair wood, especially domestic timber, we are working to reconnect nature and people, people and people, and regions and cities, and to co-create a society in which everyone can experience abundance.

Nomura is taking part in this event as a co-participant in support of Mitsui Fudosan Co., Ltd.'s idea of "fusing the city with parks, creating a town that enriches the soul by connecting greenery and open spaces with the town," Tokyo Midtown Management Co., Ltd.'s approach of "creating new value while preserving history and culture," and Discover Japan Inc. NOMURA philosophy of "rediscovering the charm of Japan and aiming to create opportunities for Japanese culture to continue into the future."

This NOMURA is a place where people can think about how to create a town that enriches the soul, while also creating an opportunity to think about a future where we can "live with trees" through various experiences that "know trees." Designer Hiroshi Inoue will be speaking at the symposium to be held on Friday, April 19th at 6pm We will also talk about how to make things using wood. Produced the atrium introduction area on the first floor of Tokyo Midtown Hibiya as a space symbolizing the event. Our creators have created a space in collaboration with the people of Hanno City, Saitama Prefecture, where you can experience it with all five senses, with scents, sounds and lights as a backdrop. In the panel exhibition,Social Good R&DThe results of the "hand concept design" project, which is part of the project You can see it here.

 

“Living with trees” to get to know “trees” and deepen your learning

Implementation period: 6 days from April 16th (Tue) to April 21st (Sun) 2024
Location: Tokyo Midtown Hibiya
Organized by: Discover Japan Co., Ltd. Mitsui Fudosan Co., Ltd.
Co-participating organizations: ITOKI CORPORATION, S.T. Corporation, Obayashi Corporation, Karimoku Furniture Co., Ltd.,
Suntory Holdings Limited, Sony Corporation, Daikin Industries, Ltd., Takenaka Corporation,
Tokyo Metropolitan Government, Toyota Motor Corporation, Nikken Sekkei Ltd., NOMURA Co., Ltd., Panasonic Corporation,
Mitsui & Co., Ltd., Mitsui Home Co., Ltd., MUJIHOUSE Co., Ltd., Ryohin Keikaku Co., Ltd.
Cooperation: Tokyo Midtown Hibiya
Event Calendar: Here from
 

“Living with Trees” event program

・Opening talk by architect Sou Fujimoto and Discover Japan managing editor Toshihiro Takahashi
・Symposium to interpret trees from various angles
・Introduction area where installations express the relationship between people and trees
・A panel exhibition where companies can learn how to deal with trees in a space that feels like a forest and a city (presentations by joint participating organizations)
・A workshop where you can directly touch wood through making works of art
 

About NOMURA Social Good R&D "Hand concept design"

To pass on the long relationship between the forest and people to the next generation through daily work.

NOMURA Group is working on sustainable concept design as a part of its social good R&D activities. "Hand concept design" is one part of this activity, and we aim to "realize a business that balances the creation of rich spaces with the creation of forests for the future," and we are working to develop concept design that utilize the value of wood in collaboration with wood producing areas.

The content of our presentation at this event was born from the collaboration between our creators and the forestry and lumber industry in Hanno City, Saitama Prefecture, one of our partner production areas, as well as the local community. The introduction area focuses on discarded wood waste and other materials, and is an attempt to sublimate them into an installation. In the panel exhibition, prototypes made by our creators will be displays. In the symposium, designers will talk about their "hand concept design" efforts and changes in creation.

■ Introduction area that expresses the relationship between people and trees through installations

Concept Forest Particles/Particle Forest

Date and time: April 16th (Tuesday) to April 21st (Sunday), 2024
Location: Tokyo Midtown Hibiya 1st floor Atrium
Space production: NOMURA

An introduction area will be created in the atrium on the 1st floor of Tokyo Midtown Hibiya as a space that symbolizes this event with the theme of "Living with Trees." We will create a space consisting of an installation of wood carvings and an introduction to this event. Experience it with all five senses with scents, sounds, and lights in the background.

Designer in charge

 
■ A panel exhibition to learn how companies deal with trees in a space that feels like a forest and a city
At the Hibiya Arcade on the first basement floor of Tokyo Midtown Hibiya, large panels will be displays cutting-edge initiatives related to trees, forests, and cities by participating organizations in this event. In Japan, where approximately 70% of the country's land area is blessed with forest resources, the event will clearly communicate to visitors how each company deals with "trees." It will create a space where visitors can experience forests and cities and learn about sustainable living with trees.

Date and time: April 16th (Tuesday) to April 21st (Sunday), 2024
Location: Tokyo Midtown Hibiya, 1st basement floor, Hibiya Arcade
Space production: Nikken Sekkei
Exhibitors: Itoki, S.T., Obayashi Corporation, Karimoku Furniture, Sony, Daikin Industries, Takenaka Corporation, Tokyo Metropolitan Government, Toyota Motor Corporation, Nikken Sekkei, Nishio Rent-All, NOMURA, Panasonic, Mitsui & Co., Ltd., Mitsui Fudosan, Mitsui Home, MUJIHOUSE, Ryohin Keikaku

・ NOMURA exhibit "Hand concept design"

Our creators visited the production area in Hanno City, touched the cedar and cypress trees in the nearby artificial forests, and came up with ideas with their own hands. We will introduce fragments of ideas, processing experiments, and prototypes.

■ A symposium that examines trees from various angles.
At BASEQ HALL on the 6th floor of Tokyo Midtown Hibiya, a symposium will be held to present the efforts of various companies and organizations on culture, architecture, conservation, etc. using trees and nature as themes. Please join us for two days where we will explore "trees" from a variety of perspectives, including the relationship between trees and the human body, manufacturing that makes the most of trees, and efforts by companies to protect trees and forests.

Date and time: April 18th (Thursday) to 19th (Friday), 2024
Location: Tokyo Midtown Hibiya 6th floor BASEQ HALL
Application URL: https://kitoikiru.peatix.com/

・ NOMURA presentation: April 19th (Fri) 18:00~
"Manufacturing that utilizes wood 2 - Wood and regional development/culture"
Symposium to consider issues and the future of wood-based regional development
Speakers: Take no Kuma's Shunsuke Anai, Nikken Sekkei and NOMURA Designer Hirofumi Inoue

[Hiroshi Inoue Profile]

Designer at NOMURA Co., Ltd.
Born in Okayama Prefecture. His father is a first-class architect and a Shinto priest. He himself qualified as a Shinto priest a few years ago. After graduating from the Tokyo University of the Arts Graduate School, he joined NOMURA, Ltd. and worked in cultural facilities such as museums and corporate PR, and is currently mainly in charge of hotel and inn concept design and regional revitalization projects. His most recent major projects include "LOQUAT Nishiizu," "LOQUAT Villa SUGURO," "Kai Izumo," and "ES CON FIELD HOKKAIDO 'docomo CLUB LOUNGE'."