YKK brand experience facility "Fastening Experience (TM)"
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overview
This is the world's first YKK brand experience facility in South Asia, newly established on the grounds of the Jakarta factory. The brand space combines B2B fastening showroom functions with B2C capabilities, and includes social studies field trip programs for students and children. Positioned as a hub for interaction between the community and YKK, it comprises a "YKK Products Introduction Zone," a "Factory Tour Experience," and a "Workshop Program" that incorporates YKK products into the program menu and teaching materials, allowing participants to experientially learn creativity, ingenuity, and concept design. This initiative is part of YKK's social contribution and CSR activities. It is being developed as a medium- to long-term branding activity to create future YKK fans through "creating positive experiential value for YKK."
(Indonesia, Jakarta)
Basic information
- open
2006
- location
abroad
- client
YKK Indonesia
- solution
Research, planning, spatial concept design, design, building execution, and regular operational consulting after opening.
- Award
"Display concept design Award 2007" Planning and Research Award; "Good concept design Award 2007" Communication concept design Category Winner.
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