YKK brand experience facility "Fastening Experience (TM)"
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The world's first YKK brand experiential facility in South Asia newly established on the premises of the Jakarta factory. In addition to the fastening showroom function as a base for BtoB business negotiations, we have prepared a social studies field trip program for students and children in the brand space, which has added BtoC functions. Positioned as a hub for interaction between the local community and YKK, it consists of a "YKK Products Introduction Zone", "Factory Tour Experience Tour", and a "Workshop Program" where you can learn creativity, ingenuity, and concept design by incorporating YKK products into program menu teaching materials. It forms part of social contribution activities and CSR activities. We are developing it as a medium- to long-term branding activity to create future YKK fans through "creating positive experience value for YKK".
(Indonesia, Jakarta)
- open
2006
- location
abroad
- client
YKK Indonesia
- solution
Research, planning, space concept design, planning, building execution, regular operation consulting after opening
- Award
"Display concept design Award 2007" Planning and Research Award
Received the 2007 Good concept design Award in the communication concept design category
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