Achievements

YKK AP30 Building Philosophy Hall "ENZA"

YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
YKK AP30 Building Philosophy Hall "ENZA"
overview

Located on the first floor of the "YKK AP30 Building," which was constructed to commemorate the 30th anniversary of YKK AP's founding, this is the Philosophy Hall, where you can learn about the company's philosophy and history.

While incorporating elements that are characteristic of YKK AP, such as aluminum, glass, curtains, and light, we incorporated and visualized the company culture's communication style of "sitting in a circle, talking, and providing hospitality" into the spatial composition.
displays used symbolic displays techniques reminiscent of aluminum extrusion technology, contrasts of light and shadow, and immersive video effects to communicate the philosophy, attention to detail, and passion that went into the products through everything that could be touched and seen.

Rather than a one-way information transmission, we used artistic displays techniques to express the concept of "Architectural Products" that combine technology and beauty, appealing to emotions and allowing employees to speak in their own words, creating information concept design that would serve as a medium to deepen understanding and relationships with business partners.
Our goal was to create a space where all visitors could come into contact with YKK AP's philosophy, empathize with its thoughts and values, and build a relationship of trust as partners.

Issues/requests

For the new office building commemorating the 30th anniversary of the company's founding, we needed a place that could convey YKK AP's philosophy and recently established purpose, "A company that brings happiness to society through Architectural Products," and where employees around the world can empathize with the company as a reliable partner from a global perspective by showing how they think about and act on this purpose.

solution

In order to more concretely communicate the values that YKK AP holds dear, such as its philosophy and purpose, which are difficult to express in concrete terms, we planned displays that focused on the attention to detail in its products and the passion of its employees, which strongly reflect that philosophy. Rather than using a communication method that simply involves having visitors read explanatory text, we took an artistic approach that blended into the interior design to allow visitors to feel the attention to detail, beauty, technical skill, and passion that are consistent throughout YKK AP's products. Furthermore, we adopted a circle seating style that allows visitors to naturally face each other, creating a space for communication through hospitality and dialogue, and encouraging trust and empathy.

Customer's voice

As a place where customers can experience the YKK AP philosophy, we have incorporated the YKK Group's culture of hospitality by sitting in a circle with customers into the spatial composition and named it "ENZA," which has been well received by customers.

project member
Sales and project management
Shunsuke Morizane
Planning/basic concept
Shinpei Takeda, Mika Kobayashi, Ayano Tokunaga
Design and Layout
Shinpei Takeda, Yuki Handa, Ayuko Kojima, Wakako Hirata, and Ryo Ohnishi
Sign and graphic concept design
Shinpei Takeda, Yuki Handa, and Ayuko Kojima
exhibit execution
Mika Kobayashi, Ayano Tokunaga, CIC: Isao Yokota
Production and Construction
Miyuki Kitabatake, Taro Sato, CIC: Isao Yokota
Basic information
open

2024

location

Toyama Prefecture

client

YKK AP Co., Ltd.

solution

Planning and basic concept, design, layout, sign and graphic concept design, environmental features, content design and manufacturing, exhibit execution, interior execution, building execution

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

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