“WOODJACK” Product development work related to the use of domestic wood

Mitsubishi Estate commissioned us to propose and develop new office interiors products for its group company, MEC Industry. From among the many ideas, we chose to develop partitions and OA floors for sale as wooden products.
At the Non-Residential Wooden Architecture Fair 2023 to be held in May 2023, we worked with Mitsubishi Estate and other booth stakeholders to consider design, layout that would allow the mockups created during the development process to be displays in the Mitsubishi Estate Group booth.
After this fair, the relevant parties exchanged feedback and refined the mock-up in terms of concept design, construction and procurement in preparation for actual sales, which ultimately led to the installation at Mitsubishi Estate's headquarters.
NOMURA Ltd. also cooperates with the design and construction of the installation.

We received a request to develop a product that can be mass-produced and unitized, keeping in mind the following points and narrowing down the types in consideration of cost balance.
・We want to increase the amount of domestically produced materials used.
・I want to increase the value of the space by taking advantage of the value of domestic materials.
・We would like to develop applications for CLT materials (orthogonal laminated boards).

We started by gathering members with knowledge in various areas from concept design and production departments within the company and holding an idea brainstorming session.
As the client was particularly interested in products for the office sector, we dug deep to find out what prefabricated, commonly used office products could be replaced with wood, and thereby add value to the space, and we decided to examine two ideas: wooden partitions and wooden OA floors.

As we take on the challenge of a new business, product development, we have learned a lot from working with your company, which covers a wide range of business areas, including concept design, construction, and procurement, and we feel that this has enabled us to complete product development in the shortest possible time.