Medicha is a self-conditioning business centered around meditation that was born from Mitsubishi Estate's new business proposal system. It is an immersive meditation studio that offers "luxurious time to create space for yourself" to city dwellers who are exposed to a lot of stress through a unique meditation program that frees all five senses. We supported Mitsubishi Estate from various angles, from the business planning stage of brand launch to the opening, by providing consulting, experience concept design, space concept design, graphic concept design, meditation content advice, and art curation.
[Customer feedback]
In creating an immersive studio that combines "meditation," "art," and "tea," they not only helped with interiors, but also with comprehensive support, from embodying the concept to designing the service for how people would experience meditation. We are also grateful that they were able to collaborate with experts in various fields, such as meditation, sound, lighting, and tea, to create a space and service that maximizes the effects of meditation while maintaining the worldview.
<Our project members>
[Sales/Project Management] Shun Kawai
[Consulting and Planning] Shoko Miyazaki
[design, layout] Hideaki Hata, Yoshitaka Hirayama, Keisuke Yoshida
[Production and construction] Kenji Takekawa, Banji Kawai, Yuko Yamashita, Tadahiro Nakajima
- open
2019
- location
Tokyo
- client
Mitsubishi Estate Co., Ltd., Medicha Co., Ltd.
- solution
Planning, consulting, design, layout, sign and graphic concept design, environmental features, building execution
- Award
"Japan Space concept design Award 2020" Shortlist "Good concept design Award" Good concept design Award (Healthcare Products)
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