Kai Matsumoto Renewal

For the complete renovation of Hoshino Resorts' hot spring inn "Kai Matsumoto," our company was responsible for design, construction, brand art, and signage design.
The concept of "KAI Matsumoto" is "a hot spring inn where you can immerse yourself in Matsumoto elegance," a name derived from the Italian word for luxury and grace. We have created a space that realizes a new small luxury stay where Western sensibilities resonate with modern architecture, through a renewal of the Italian cuisine that pursues pairings with local Shinshu wines, and the renovation of guest rooms into the local-themed "GAKU Room" where you can be enveloped in the sounds of music.

We were told that the building was showing signs of aging, the number of guest rooms was insufficient, and some aspects were no longer meeting the standards of "Kai," and that they wanted to resolve these issues through renovation work.

Leveraging the building's striking architectural beauty, reminiscent of a concert hall, we renovated it into a space where architecture, music, and wine resonate together. We also developed brand art symbolizing the region's charm and integrated it into the space, combining it with local materials and the skills of local craftsmen to create a consistent worldview. All guest rooms have been renovated into "GAKU Rooms" with a music theme, incorporating record players and Matsumoto crafts, and making extensive use of locally sourced wood, allowing guests to feel the essence of Matsumoto even in their rooms. Furthermore, we have added a new Italian restaurant and wine bar featuring Shinshu wines, creating an environment where guests can more deeply enjoy food and wine.