innovation road

[Project Description]
A project for a corporate PR and educational facility on the first floor as part of the construction of new Building 21 at Yamaha's Head Office.
By fully showcasing the technology, know-how, and sensibilities that Yamaha has cultivated over its long history, we aimed to create a place where visitors can gain new insights and discoveries, no matter when or how many times they visit.

[Customer issues/requests]
concept design theme was to create a facility where visitors can "see," "hear," and "touch" Yamaha's DNA and its current and future challenges.
The challenge was to create a space that would display the instruments in a way that was different from a physical store and that would convey Yamaha's corporate attitude.

[Solution]
- Zoning to clearly separate bright and dark areas and the creation of a main street as the axis
- Graphic appeal and well-balanced instrument displays that can be enjoyed by both adults and children
・Partition walls are kept below eye level (H1500) to create a space that allows visibility to the back

[Customer feedback]
Your extensive track record gave us peace of mind, and with your meticulous project progress and on-site construction we were able to complete a wonderful facility. Thank you very much.

<Our project members>
[Sales/Project Management] Takashi Sakamoto, Kensuke Aiba, Kyoko Watanabe
[design, layout]: Tamura Hiroyuki, Terunuma Noriaki, Nakazawa Atsuko
[Planning, Signage, and Graphic concept design] Tomoko Yanagihara, Mika Kobayashi
[Production/ construction] Atsushi Yanome