Hiroshima Gate Park

Hiroshima Gate Park is a public park that will become the new face of Hiroshima, redeveloped through a park PFI on the site of the former Hiroshima Municipal Baseball Stadium in the center of Hiroshima city. Eight commercial buildings are dotted around a 6,500m2 plaza that can also host large-scale events, encouraging people to wander around the park and bringing a sense of unity to the bustle of events and stores. In addition, we aimed to create a base for various activities and interactions centered around events, fostering a new lifestyle spent outdoors. We participated from the public proposal creation stage, and were in charge of the overall concept, site utilization plan, building layout plan, MD plan, leasing, interior concept design, sign graphics, tenant design and construction, furniture and fixture manufacturing, branding, naming, logo creation, and communication strategy.

・Working with many project stakeholders to materialize appropriate facility branding for the redevelopment plan for the former Hiroshima Municipal Baseball Stadium, a symbol of Hiroshima's reconstruction and beloved by the city's residents
・Create a variety of indoor and outdoor spaces for activities and interactions suited to the new normal era.
・Although there are many commercial facilities in the center of Hiroshima, there is a lack of comfortable spaces to stay.
There were more requests than this.

・Through surveys and workshops of people involved in the project, we were able to put into words the brand value that the Civic Stadium originally had, as well as establish the vision and brand story that the new Civic Park should aim for, and create a concept design, logo design, and key visuals.
・In order to unify the brand's worldview, we also worked on a comprehensive communication strategy, including sign graphics, a website, posters, and brochures.
・By creating an environment in the park that would be a place for citizens and attracting stores that fit in well, we created an "outdoor environment x stay" facility that makes use of the charm of the outdoors, complementing an element that is lacking in the city center and contributing to making it more attractive.