G/D Lab.

This facility was newly opened in Ginza, Tokyo in April 2021 as a base for "agile development," in which Tokio Marine Group repeatedly verifies and improves in a short period of time.The facility is a workplace that brings together engineers and designers from Tokio Marine & Nichido Systems and aims to advance the development of insurance and services that utilize digital technology.

The renovation covers four floors of the existing building, with the first floor being an entrance gallery with a user interview room. The third and fourth floors are office space for Tokio Marine & Nichido Systems. The fifth floor is a co-working space that promotes co-creation both inside and outside the company, and is concept design with the concept of a "creative social space," a communication-centered space that creates a chain of creative activities, rather than an office as a place to work.
The Tokio Marine Group's message that "Insurance is born from adventure, and exists to support people in taking on challenges" is the central theme of the facility as a whole. Materials and artwork were selected based on the themes of 1) adventure, 2) challenge, and 3) diversity, and we aimed to create concept design that exudes from the space an attitude of taking on any challenge without fear of failure.
We hope that this facility, named G/D Lab., will accelerate the fusion of insurance and digital technology and become a place that supports new adventures for the future.


[Social issues/customer issues/requests]
The client used the keyword "diversity" to express the concept of a "creative social space" where various types of talent can come together, so their goal was to design an environment that would be flexible and comfortable for anyone who would gather there.


[Solution]
From the perspective of creating a comfortable environment, the lighting plan for the office areas incorporates the concept of circadian rhythms and uses fixtures that can be set to change color temperature and illuminance from morning to evening using timers.
In addition, most of the fixtures are movable, allowing for flexible response to a variety of work styles. Some of the fixtures are made of recycled paper and plastic, called "Kami-Pori Board," which is an environmentally friendly design.


<Our project members>
[Sales/Project Management] Yasuhiro Urashima
[Planning] Ryusuke Nomura, Yuuga Okamoto
[design, layout] Manabu Yamanobe, Shunta Nakamura, Shunsuke Ami
[Production and construction] Kentaro Hirano, Katsumi Konda, Kazuki Misawa