IFA2019 (International Consumer Electronics Exhibition) Balance of Being

Panasonic believes in and proposes a balanced lifestyle in a society that is rapidly diversifying due to advanced technology. Spaces and devices in daily life can seamlessly read, grasp, and understand the condition of the occupants' skin, hair, health, etc., and provide personalized care based on that person's individuality, providing an intuitive and balanced lifestyle.
In the concept space of this displays, visitors were able to experience the whole story of how information about the residents is collected, integrated, and analyzed by the objects and spaces that surround them, and how products with beautiful, universal concept design provide the optimal care for each individual.

<Social issues/customer issues/requests>
A newly developed well-being product was unveiled for the first time at IFA. We were asked to concept design the concept displays space for it, and instead of a simple product displays space, we worked hard to design a space where visitors could understand the product concept and user experience.

<Solution>
After detailed consultations and discussions with the London concept design Centre, who were in charge of developing the concept, we made full use of the latest AV technology and architectural materials to design a space that would not only gain the understanding of visitors, but also create a memorable user experience.

<Customer's voice>
With products that do not yet exist in the world and concepts that do not yet have a shape, we got involved from the concept creation stage and considered what kind of output would be most effective. Even though the lead time was short, we were able to study together and complete it by the deadline.

<Our project members>
[Sales] Makihide Ono
[design, layout] Daisuke Nishida
[Production and construction] Yoichi Miura