Atarayo Nishiizu 2nd and 3rd Phase Renewal

This is a renovation project for an inn located in the western part of the Izu Peninsula in Shizuoka Prefecture. The project will see the second and third phases of the renewal of "Atara Yoru Nishiizu," a name derived from a poem in the Manyoshu that goes, "It's a pity to see it end, such a wonderful night."
Our company was in charge of the complete renovation, which included renovating the suites and bar in the first phase, renovating the guest rooms in the second phase, and renovating the façade, lobby, rooftop terrace (footbath), common corridors, and live kitchen in the third phase.
We have created an experience that allows you to enjoy the evenings, with comfortably spacious guest rooms where young couples and married couples can relax, a lobby where you can roast marshmallows while enjoying a foot bath, and a rooftop terrace with a foot bath where you can enjoy views of the Nishiizu horizon.

With young couples and married couples as the target audience, there was a need to increase Atarayo Nishiizu's ability to attract more guests, and there was a request to increase the unit price of guest rooms.
Another drawback was that there was a large gap between the areas that had not been renovated in the first phase and the areas that had been renovated.

We planned to renovate all spaces through which customers pass, including the corridors, so as to present the hotel as a complete renewal.
The rooftop terrace creates an experience that can only be had at Atarayo Nishiizu, where you can enjoy a foot bath from a high vantage point on the roof.
In the first phase, we planned to demolish the partitions between the existing guest rooms and create large suites, but this time, as we are targeting younger people, we decided not to expand the rooms and instead created guest rooms with open-air baths to allow guests to feel more intimate.
Through this renovation, we have enhanced the quality and experience of our guest rooms, providing new added value and significantly improving our ADR (average daily rate).

After numerous discussions, we were able to carry out the renewal, and we were able to achieve the desired level of user expectations, reputation, and occupancy rate.