Bridge for Innovation

This project involved creating a place for customer contact in conjunction with the relocation of Fujifilm Business Innovation Japan (formerly Fuji Xerox) to a new office building. We were in charge of planning, design, layout and construction of the experiential showroom "Bridge for Innovation" on the 17th floor of Toyosu Bayside Cross Tower, where the new office will be located.

This project required the space to function as a showroom that could identify ways to solve customers' problems and lead them to success, while also considering its future as a workplace. Our answer was "agility," the agility of adjustable space.
The solution experience area does not have any fixed walls whatsoever, but is entirely made up of highly agile movable fixtures, in a thoroughly flexible and movable space.


[Social issues/customer issues/requests]
It was necessary to enable flexible operation so that fixture layout arrangements could be quickly put together in line with business strategies.


[Solution]
In order to accommodate a style of operation in which the booth configuration is updated daily to suit the characteristics of the products and customers, we planned to have seven types of movable fixtures.

There are partitions that completely block the view and partitions that only let half of the view through, and they can also be overlapped to create even more variation in transparency.
Additionally, by not constructing fixed walls, and instead using different colors for the floor and ceiling to make the boundaries of the spaces more noticeable, we were able to create a natural zoning.
Flexible infrastructure such as power sources have also been installed under the floor, allowing for easy conversion of functions in the future.
The thorough pursuit of a variable and movable space was also a challenge to organically control the spatial function without building walls.


<Our project members>
[Sales/Project Management] Natsuko Murakami, Toshihito Kawashima
[Planning] Keita Kobayashi
[design, layout] Ryo Onishi, Nobuaki Saka, Yoriko Uemura
[Production and construction] Shunsaku Kimura, Riku Murata