Future Creation Laboratory displays Sustainable Initiatives at Daikanyama Soryo Festival 2025 | Held at Daikanyama T-SITE from September 20th

NOMURA Co.,Ltd. 's research and development organization, the Future Creation Institute, will hold a "Sustainable Festival" as part of the "Daikanyama Soryo Festival 2025," which will be held at Daikanyama T-SITE from Saturday, September 20th to Sunday, September 28th, 2025.

The Daikanyama Soryo Festival 2025 is now in its fourth year, hosted by the Daikanyama Shopping Association, which includes Daikanyama T-SITE, and the Daikanyama Soryo Festival Executive Committee. This year, the theme is "TSUNAGU (connecting)," incorporating kindness and evolving into a festival that connects people, the community, and the future. Furthermore, while cherishing Daikanyama's culture and values, we will be implementing various sustainable initiatives to ensure that the festival can continue into the future as a local festival that nurtures children's smiles and the future of the town.

The Future Creation Laboratory is also working on the possibilities of sustainable concept design in spaces through its R&D activities. In support of the purpose of this event, the laboratory will be exhibiting sustainable initiatives based on the themes of "region" and "circulation," including illuminations using plant energy, a stamp rally displays the sounds of Daikanyama, the installation of speakers made from recycled materials, and measurements of CO₂ emissions from festivals.

Our exhibit details

■What you can do with a little electricity
Through collaboration with Green Display's botanical light technology, this project aims to create a future where plants and people interact with each other, creating richer spaces. As part of this initiative, we will be conducting a demonstration experiment using a prototype light that uses a small amount of electricity generated by the activity of plants and microorganisms. We hope you will enjoy these small illuminations, which will bring people and plants closer together, encourage interaction, and spark conversation.

■SOUND SEEK powered by oto rea
This experience uses "oto rea," an audio mixed reality (MR) platform service jointly developed by NOMURA Co.,Ltd. and GATARI. Using a smartphone and headphones, you will walk around the city searching for sounds installed in a virtual space. In the 3D soundscape, you will collect sounds that evoke the feeling of "festival" and "summer" scattered throughout each venue of the Souryou Festival. Souvenirs will be available for those who complete the entire experience.

■SCRAPTURE(SCRAP MATERIAL UPCYCLE PROJECT)
As a medium for connecting through discarding, this product was created as message art that brings interiors waste, which is usually invisible, closer to us and appeals to our emotions and memories. It aims to be a catalyst for thinking about a better interiors, as furniture that conveys a practical and sustainable message different from the traditional scrap-and-build message, upcycled for the next generation as new interior materials and a medium for expanding the circle of co-creation. It has received the Gold Prize at the Sky Design Awards 2023 (Multimedia & Visual Included Exhibition category), the Gold Prize and Tezuka Yui Prize at the 57th Japan Sign concept design Awards, and more.

■noon by material record
"noon by material record" is a set of six speakers and a vacuum tube amplifier that incorporate a variety of sustainable materials. The differences in the materials, such as construction waste, pieces of plastic washed up on the beach, denim offcuts, discarded candy packaging, and discarded green peas, are reflected in the individual sounds, creating an opportunity to focus attention on the stories behind the materials and resources.

■ Napping Chair
The Napping Chair was developed primarily for children aged 4 to 6 who have outgrown strollers, so that they can easily take a nap while out and about. Children of this age regain their energy even with a short nap, but there are few chairs large enough for them to lie down, and parents are hesitant to let them sleep on a bench. Therefore, we pursued concept design for this chair that is more focused on "naps" than "sitting." We hope that it will become popular throughout the city as an item that helps families enjoy outings for longer periods of time.

■Mori/machi Wood concept design created with local producers
NOMURA Co.,Ltd. is collaborating with the people of the Nishikawa Forestry District in Hanno City, Saitama Prefecture, to promote the local economy and contribute to the creation of future forests by creating rich spaces using wood from nearby production areas. The company also holds production experience events and conducts "hand-design" activities, which consider concept design from the material itself. This time, we will be exhibiting Nishikawa Baum's "Hashira Bench," which uses semi-dried pillar timber and is replaced once it dries. Come experience the fresh scent of cypress.

■ Proposing delicious, fun and sustainable food
For a limited time, we will be selling sustainable shaved ice made with original syrup using non-standard fruit that would have been discarded. The Food Loss Group of the Nomura Medias Social Good Council, which works under the theme of "Saving Food in a Fun Way," worked with Anjin to create the syrup. We are spreading environmentally friendly ideas, starting with simple steps, so that you can contribute to reducing food waste while enjoying delicious food.