NOMURA, Ltd. provides emotionally-driven spatial design for sports and entertainment spaces "B.LEAGUE AWARD SHOW 2024-25"

NOMURA will be providing a spatial presentation that will create an unprecedented moving experience using "emograf," an emotional space DX that depicts emotions, at the "B.LEAGUE AWARD SHOW 2024-25," hosted by the Japan Professional Basketball League, to be held on Friday, May 30, 2025.

"emograf" is a spatial DX planned and produced by NOMLAB, the research and development organization and future creation laboratory of NOMURA, Ltd. At the "B.LEAGUE AWARD SHOW 2024-25", cameras installed at the venue will analyze the facial expressions of each visitor in real time. Emograf will visualize the various expressions such as joy and excitement that overflow at that moment, and dynamically change the spatial production such as lighting and images throughout the venue. Emograf will visualize the movements of the visitors' hearts and share that enthusiasm, uniting the entire venue to create an impressive space. In the glorious moment of honoring the players, the emotions of the visitors will blend together to create an even more dramatic space.

As a "B.LEAGUE Supporting Company," NOMURA is collaborating with the Japan Professional Basketball League to further develop spatial concept design, which plays a vital role in arena sports, and to improve the experience value.

"B.LEAGUE AWARD SHOW 2024-25"
Amid the current excitement surrounding basketball, the Resona Group B.LEAGUE 2024-25 season has kicked off with the season theme "WE ARE UNSTOPPABLE!", expressing the team's intention to continue evolving without stopping, in line with the B.LEAGUE 2050 VISION "A Nation of Inspiration."

This year's B.LEAGUE AWARD SHOW 2024-25 will be held under the theme of "WAY TO GO," to honor the achievements of players, head coaches, referees, and other people involved in the B.LEAGUE who have fought through the long season, and to convey the message that the B.LEAGUE, which is becoming an object of admiration for young basketball players and fans, will not be satisfied with the status quo and will move on to a new stage.

"emograf"
Spatial DX is planned and produced by NOMLAB, the Future Creation Laboratory, the research and development organization of NOMURA

We support well-being and revitalization by reading users' smiles, analyzing the data, and predicting spatial concept design emotions. By using emograf to digitize people's reactions, which were previously unvisible, and using this data to improve spatial concept design, operation, and presentation, we aim to create a comfortable space for everyone.