NOMURA Co.,Ltd., Ltd. provides emotionally-charged spatial design for sports and entertainment spaces at the "B.LEAGUE AWARD SHOW 2024-25"

NOMURA Co.,Ltd. will be providing a spatial presentation that will create an unprecedented moving experience using "emograf," an emotional space DX that depicts emotions, at the "B.LEAGUE AWARD SHOW 2024-25," hosted by the Japan Professional Basketball League, to be held on Friday, May 30, 2025.

"emograf" is a spatial digital transformation project planned and produced by NOMLAB, the research and development organization and future creation laboratory of NOMURA Co.,Ltd., Ltd. At the "B.LEAGUE AWARD SHOW 2024-25," cameras installed throughout the venue will analyze the facial expressions of each and every visitor in real time. emograf will visualize the diverse expressions of joy and emotion that overflow in that moment, dynamically changing the venue's lighting, video, and other spatial effects. emograf will visualize the emotions of the visitors and share that enthusiasm, uniting the entire venue to create an impressive space. The combined emotions of the visitors will create an even more dramatic atmosphere during this glorious moment in which the players are honored.

As a "B.LEAGUE Supporting Company," NOMURA Co.,Ltd. is working with the Japan Professional Basketball League to further develop the field of spatial concept design, which plays a vital role in arena sports, and to improve the experience value.

"B.LEAGUE AWARD SHOW 2024-25"
Amid the current excitement surrounding basketball, the Resona Group B.LEAGUE 2024-25 season has kicked off with the season theme "WE ARE UNSTOPPABLE!", expressing the team's intention to continue evolving without stopping, in line with the B.LEAGUE 2050 VISION "A Nation of Inspiration."

This year's B.LEAGUE AWARD SHOW 2024-25 will be held under the theme of "WAY TO GO," to honor the achievements of players, head coaches, referees, and other people involved in the B.LEAGUE who have fought through the long season, and to convey the message that the B.LEAGUE, which is becoming an object of admiration for young basketball players and fans, will not be satisfied with the status quo and will move on to a new stage.

"emograf"
Space DX is planned and produced by NOMLAB, the Future Creation Laboratory, a research and development organization of NOMURA Co.,Ltd.

We support well-being and revitalization by reading users' smiles, analyzing the data, and predicting spatial concept design emotions. By using emograf to digitize people's reactions, which were previously unvisible, and using this data to improve spatial concept design, operation, and presentation, we aim to create a comfortable space for everyone.