Trial to create an inclusive stadium where everyone can spend time | Launch of "Sensory Friendly Bags"

NOMURA, Ltd. is promoting R&D activities to realize the "creation of spaces that are easy for everyone to use" stated in its sustainability policy. Currently, for people who have difficulty going out for various reasons and have given up on experiences while out, we are working in partnership with researchers, people with disabilities, and experts to create spaces where everyone can feel safe and comfortable by conducting research, installing "sensory rooms" in stadiums, and developing experience devices and concept design items.

Eastern League 2024 in TOKYO DOME (9/22) "Sensory Friendly Ticket" Sales

We are now working with Tokyo Dome to conduct a trial aimed at "creating an inclusive stadium where everyone can enjoy themselves." For the first time, "Sensor-Friendly Tickets" will be sold* at the professional baseball Eastern League official game on Sunday, September 22nd, with the cooperation of organizers The Yomiuri Shimbun, Nippon Television, and Tokyo Dome.

This ticket is designed to help everyone enjoy a safe and enjoyable experience, and includes: 1) the opportunity to watch the game in a non-crowded area (third floor balcony seats); 2) a free "Sensory Friendly Bag," an original bag designed and produced by NOMURA, filled with items to promote a sense of well-being; 3) the loan of items that are effective in taking care of weak senses and regaining composure; and 4) a buffet meal.
Through this trial, we hope to explore the potential needs of people who have previously found it difficult to take the first step to watch a baseball game, and use this information to improve the value of their experiences in the future.

NOMURA will continue to work with its partners to provide peace of mind when out and about in a variety of locations, including sports and entertainment events, commercial and public facilities, and to deliver inspiring experiences in inclusive spaces.

*As of September 17, 2024, the planned number of tickets has been sold out.

 

About Sensory Friendly Bags

concept design concept design created by NOMURA IVD. The art on the bags is a collaboration with the welfare experimental unit "Heralbony."

As a ticket purchase bonus, customers will receive a "sensorial friendly bag" containing sensory items such as a hand spinner and a squeeze ball.

The bag concept design and the Sensory Friendly logo concept design were handled by NOMURA IVD. The bag pattern features art drawn by an artist contracted with the welfare experimental unit "HERALBONY," which collaborates with NOMURA in various ways. With concept design of the bag, we aimed for it to be suitable for everyday use as well as for events, as we wanted to contribute to creating a society where everyone can easily go out.

NOMURA IVD (INTEGRATED VISUAL DESIGN)https://www.instagram.com/ivd_official/
We are a professional visual and graphic concept design team that creates new brand value with a creative style that approaches space from a visual perspective.

Heralbony Co., Ltd.https　://www.heralbony.jp/
A company that aims to change the image of disabilities, centering on the IP business of art data drawn mainly by artists with intellectual disabilities. With the mission of "Let your uniqueness shine", they develop art by contracted artists into a business in various forms. NOMURA and HERALBONY continue to work together as partners on various projects.

Rental items/meals

Rental items: sunglasses, earmuffs, blankets, etc.
"Unpleasant sensations" and "comfortable sensations" are different for each individual. We have prepared items for loan that will prevent or keep away unpleasant sensations, as well as items that will protect your senses and pursue comfortable sensations.

Meals: Buffet
The renovated lounge area on the third floor is buffet style. The seats on the balcony side and the monitors showing live game footage make it comfortable to watch baseball games.