NOMURA Co.,Ltd., Ltd. to exhibit and speak at seminars at the "Living with Wood" event | Six days to consider sustainable coexistence with wood and forests and the future.

NOMURA Co.,Ltd., Ltd. will be exhibiting and giving a seminar at "Living with Wood," an event to learn about and deepen understanding of "wood," which will be held at Tokyo Midtown Hibiya from Tuesday, April 16th to Sunday, April 21st, 2024. The eventisorganized by Discover Japan Inc. and Mitsui Fudosan Co., Ltd., and features participation from 17 organizations.

In 2010, NOMURA Co.,Ltd. Group announced its "Fairwood Support Declaration." Through the use of fairwood, especially domestically produced timber, the group is working to reconnect nature and people, people and people, and regions and cities, and to co-create a society where everyone can experience prosperity.

Nomura Co., Ltd. is participating in this event as a co-participating organization, in agreement with Mitsui Fudosan Co., Ltd.'s vision of "creating a city that enriches the soul by integrating urban areas and parks, and where green spaces and open spaces are seamlessly connected to the city," Tokyo Midtown Management Co., Ltd.'s philosophy of "creating new value while inheriting history and culture," and Discover NOMURA Co.,Ltd. Inc.'s philosophy of "rediscovering the charm of Japan and aiming to create opportunities for Japanese culture to continue into the future."

This event aims to create an opportunity to think about a future where we "live with wood" through various experiences that allow us to "learn about wood," and to think together about creating a city that enriches our lives. NOMURA Co.,Ltd. Ltd. Designer Hirofumi Inoue will be speaking at the symposium held on Friday, April 19th, starting at 6 PM. I will talk about craftsmanship that makes the most of wood. Also, I will talk about the theme of "Living with Wood". As a space symbolizing the event, we produced the spatial design for the Atrium Introduction Area on the 1st floor of Tokyo Midtown Hibiya. We were in charge of this. Our creators, in collaboration with the people of Hannō City, Saitama Prefecture, have created a space that can be experienced with all five senses, using scents, sounds, and lights as a backdrop. At the panel exhibition, our companySocial Good R&DResults of the "Hand concept design" activity, which is part of this initiative. You can view it.

 

“Living with trees” to get to know “trees” and deepen your learning

Implementation period: April 16th (Tue) - April 21st (Sun), 2024 (6 days)
Location: Tokyo Midtown Hibiya
Organizers: Discover Japan Inc. and Mitsui Fudosan Co., Ltd.
Joint participating organizations: Itoki Corporation, ST Corporation, Obayashi Corporation, Karimoku Furniture Co., Ltd.
Suntory Holdings Limited, Sony Corporation, Daikin Industries, Ltd., Takenaka Corporation,
Tokyo Metropolitan Government, Toyota Motor Corporation, Nikken Sekkei Ltd., NOMURA Co.,Ltd. Co., Ltd., Panasonic Corporation,
Mitsui & Co., Ltd., Mitsui Home Co., Ltd., MUJIHOUSE Co., Ltd., Ryohin Keikaku Co., Ltd.
Cooperation: Tokyo Midtown Hibiya
Event flyer: Here from
 

“Living with Trees” event program

・Opening talk by architect Sou Fujimoto and Discover Japan managing editor Toshihiro Takahashi
・Symposium to interpret trees from various angles
・Introduction area where installations express the relationship between people and trees
・A panel exhibition where companies can learn how to deal with trees in a space that feels like a forest and a city (presentations by joint participating organizations)
・A workshop where you can directly touch wood through making works of art
 

About NOMURA Co.,Ltd. Social Good R&D "Hand concept design"

To pass on the long relationship between the forest and people to the next generation through daily work.

NOMURA Co.,Ltd. Ltd. Group is committed to sustainable concept design as part of its social good R&D activities. "Hand concept design" is one such activity, and with the aim of "realizing a business that balances the creation of rich spaces with the creation of forests for the future," we are working with producers to develop concept design that make the most of the value of wood.

The content of our presentation at this event was born from collaborations between our creators and the forestry and timber industry and local people in Hannō City, Saitama Prefecture, one of our partner production areas. The introduction area focuses on discarded wood scraps and other materials, attempting to elevate them into an installation. The panel exhibition will displays prototypes created by our creators. In addition, designers will discuss our "hand concept design" initiatives and the evolution of our creative process at the symposium.

■ Introduction area that expresses the relationship between people and trees through installations

Concept Forest Particles/Particle Forest

Date and time: April 16th (Tuesday) to April 21st (Sunday), 2024
Location: Tokyo Midtown Hibiya, 1st Floor Atrium
Space design and production: NOMURA Co.,Ltd.

An introduction area will be created in the atrium on the 1st floor of Tokyo Midtown Hibiya as a space that symbolizes this event with the theme of "Living with Trees." We will create a space consisting of an installation of wood carvings and an introduction to this event. Experience it with all five senses with scents, sounds, and lights in the background.

Designer in charge

 
■ A panel exhibition showcasing how companies interact with wood in a space that evokes the feeling of both forest and city.
At the Hibiya Arcade on the first basement floor of Tokyo Midtown Hibiya, large panels will displays the innovative initiatives related to trees, forests, and cities by the participating organizations of this event. In Japan, a country blessed with the resource of forests covering approximately 70% of its land area, the event will clearly communicate to visitors how each company is engaging with "wood." The aim is to create a space where visitors can learn about sustainable living in harmony with trees and experience the connection between forests and cities.

Date and time: April 16th (Tuesday) to April 21st (Sunday), 2024
Location: Hibiya Arcade, B1F, Tokyo Midtown Hibiya
Space design: Nikken Sekkei
Exhibiting organizations: Itoki, ST Corporation, Obayashi Corporation, Karimoku Furniture, Sony, Daikin Industries, Takenaka Corporation, Tokyo Metropolitan Government, Toyota NOMURA Co.,Ltd. Co., Ltd., Mitsui Fudosan Co., Ltd., Mitsui Home Co., Ltd., MUJI HOUSE, Ryohin Keikaku Co., Ltd.

・ NOMURA Co.,Ltd. exhibits "Hand concept design"

Our creators visited the production area in Hanno City, touched the cedar and cypress trees in the nearby artificial forests, and came up with ideas with their own hands. We will introduce fragments of ideas, processing experiments, and prototypes.

■ A symposium that examines trees from various angles.
At BASEQ HALL on the 6th floor of Tokyo Midtown Hibiya, a symposium will be held to present the efforts of various companies and organizations on culture, architecture, conservation, etc. using trees and nature as themes. Please join us for two days where we will explore "trees" from a variety of perspectives, including the relationship between trees and the human body, manufacturing that makes the most of trees, and efforts by companies to protect trees and forests.

Date and time: April 18th (Thursday) to 19th (Friday), 2024
Location: Tokyo Midtown Hibiya 6th floor BASEQ HALL
Application URL: https://kitoikiru.peatix.com/

-NOMURA Co.,Ltd. will be speaking on Friday, April 19th, from 6:00 PM.
"Craftsmanship that makes use of wood 2: Wood, regional development, and culture"
A symposium to consider the challenges and future of regional development utilizing wood.
Speakers: Shunsuke Anai (Takeno Kuma), Hirofumi Inoue (Nikken Sekkei, NOMURA Co.,Ltd.)

[Hiroshi Inoue Profile]

Designer at NOMURA Co.,Ltd. Co., Ltd.
Born in Okayama Prefecture. His father was a licensed architect and Shinto priest. He himself obtained Shinto priest qualifications a few years ago. After graduating from Tokyo University of the Arts Graduate School, he joined NOMURA Co.,Ltd., where he worked on cultural facilities such as museums and corporate PR-related projects. Currently, he mainly handles hotel and ryokan concept design and regional revitalization projects. His recent major projects include "LOQUAT Nishi-Izu," "LOQUAT Villa SUGURO," "KAI Izumo," and "ES CON FIELD HOKKAIDO 'docomo CLUB LOUNGE'."