Achievements

YKK brand experience facility "Fastening Experience (TM)"

overview

This is the world's first YKK brand experience facility in South Asia, newly established within the Jakarta factory site. The brand space, which combines the functions of a fastening showroom as a BtoB business negotiation base with BtoC functions, has prepared a social studies field trip program for students and children. Positioned as a hub for exchange between the local community and YKK, it is composed of a "YKK Products Introduction Zone", a "Factory Tour Experience", and a "Workshop Program" that incorporates YKK products into the program menu teaching materials and allows participants to learn about creativity, ingenuity, and concept design through experience, and is part of social contribution and CSR activities. It is being developed as a medium- to long-term branding activity to create future YKK fans through "creating positive experiential value for YKK".

(Indonesia, Jakarta)

Basic information

open: 2006
location: abroad
client: YKK Indonesia
solution: Research, planning, spatial concept design, planning, building execution, regular operational consulting after opening
Award: Winner of the "Display concept design Award 2007" Planning and Research Award and the "2007 Good concept design Award" Communication concept design Category

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

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YKK brand experience facility "Fastening Experience (TM)"

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