Yawataya Isogoro Shichimi Can 100th Anniversary Exhibition ~100 Years at the Dinner Table~

The shichimi can from Yawataya Isogoro is a famous Shinshu souvenir. The theme of displays held to commemorate the 100th anniversary of its sale was "Dissecting the Shichimi Can." The secrets hidden in the small can were unraveled from the perspectives of history, materials, and concept design. A panel concept design that resembled an unfolded label enveloped the small venue, and the shichimi can, a beloved supporting role on the dinner table, took center stage, adding color to the venue. This exhibition was also held at the Nagano Prefectural Art Museum's Civic Gallery, and recorded the highest number of visitors of any gallery displays.

Because this exhibition was held in the Civic Gallery, the premise was that the exhibit would need to be restored to its original state, and so there were restrictions that meant that construction could not be carried out directly on the floors or walls. In addition, because the venue was located deep inside the basement, concept design that would catch the eye of visitors as they descended to the lower floors was required.

A 180cm tall can of shichimi pepper was placed in the centre of the venue to welcome visitors, making it both a photo spot and an eye-catcher.
In addition, displays panels utilized the existing picture rails and were concept design to look like unfolded cans of shichimi, overcoming the limitations of the venue.