UNIQLO TOKYO LifeWear SPRING

NOMURA Co.,Ltd. Co., Ltd.'s concept design team no.10, which is active both domestically and internationally, has collaborated with SOLSO, which continues to propose new relationships between people and greenery, for the "LifeWear SPRING" displays (located in UNIQLO TOKYO's 1st floor LifeWear SQUARE in Ginza, Chuo-ku, Tokyo), where visitors can enjoy UNIQLO's spring 2021 collection.
This displays applies Uniqlo's "Lifewear" philosophy, which involves creating clothes that are in harmony with nature and that place no unnecessary burden on the earth, to the "creation of the space." Taking sustainability and functionality into consideration, the exhibition has been designed to be a gentle space that coexists with nature, along with the greenery created by SOLSO.

■ Overview of “LifeWear SPRING”
・ Period: January 15, 2021 (Friday) to mid-March 2021
・Venue: UNIQLO TOKYO 1F LifeWear SQUARE
・Address: Marronnier Gate Ginza 2, 3-2-1 Ginza, Chuo-ku, Tokyo
・Holding time: During the business hours of the target store *Please refer to our website for details.

[Social issues/customer issues/requests]
-As displays was for the spring collection, we wanted an displays space that would express the freshness of spring.
・We needed to create an impactful space that would catch the eye of customers coming through the entrance.
・As a company that is committed to sustainability, UNIQLO required fixtures that were made from environmentally friendly materials and could be used continuously into the future.
・As a countermeasure against COVID-19, the custom-made bench needed to be made easy to clean.

【solution】
Many plants are placed in the store, creating a space like a spring park full of greenery while staying indoors. In addition, a 3.5m long symbol tree was placed in the center to create an impact.
Cork is used for the material, which is environmentally friendly, and as a countermeasure against the new coronavirus infection, the seat of the bench can be removed so that the seat can be covered with vinyl, making it easy to clean. .

<Our project members>
[Sales/Project Management] Hidenori Miyaura
[design, layout] no.10: Yosuke Ando, Mayuko Fukumoto, Daisuke Okazaki
[Production and construction] Yurika Kita, Kurumi Kajimoto