UNIQLO TOKYO LifeWear SPRING

NOMURA Co., Ltd.'s concept design team no.10, which is active both domestically and internationally, has collaborated with SOLSO, which continues to propose new relationships between people and greenery, for "LifeWear SPRING," displays featuring UNIQLO's spring 2021 collection (located in UNIQLO TOKYO, 1F LifeWear SQUARE, Ginza, Chuo-ku, Tokyo).
In this displays, UNIQLO's concept of "Lifewear," which is to create clothes that do not put unnecessary strain on the earth and are in harmony with nature, is also applied to the "creation of space." Taking sustainability and functionality into consideration, it is a gentle space that coexists with nature together with the greenery created by ＜SOLSO＞.

■ Overview of “LifeWear SPRING”
・ Period: January 15, 2021 (Friday) to mid-March 2021
・Venue: UNIQLO TOKYO 1F LifeWear SQUARE
・Address: Marronnier Gate Ginza 2, 3-2-1 Ginza, Chuo-ku, Tokyo
・Holding time: During the business hours of the target store *Please refer to our website for details.

[Social issues/customer issues/requests]
-As displays was for the spring collection, we wanted an displays space that would express the freshness of spring.
・We needed to create an impactful space that would catch the eye of customers coming through the entrance.
・As a company that is committed to sustainability, UNIQLO required fixtures that were made from environmentally friendly materials and could be used continuously into the future.
・As a countermeasure against COVID-19, the custom-made bench needed to be made easy to clean.

【solution】
Many plants are placed in the store, creating a space like a spring park full of greenery while staying indoors. In addition, a 3.5m long symbol tree was placed in the center to create an impact.
Cork is used for the material, which is environmentally friendly, and as a countermeasure against the new coronavirus infection, the seat of the bench can be removed so that the seat can be covered with vinyl, making it easy to clean. .

<Our project members>
[Sales/Project Management] Hidenori Miyaura
[design, layout] no.10: Yosuke Ando, Mayuko Fukumoto, Daisuke Okazaki
[Production and construction] Yurika Kita, Kurumi Kajimoto