Achievements

The 46th Tokyo Motor Show 2019 Toyota Booth

Photo: Masato Kono, Nacasa and Partners

overview

Based on the concept of "PLAY THE FUTURE", this is a playground where you can experience the future mobility society "Human Connected" by becoming a resident of the future and exploring the experience content.
Instead of drawing a concrete image of a connected city that will gradually become more realistic in the future, we created a highly abstract environment based on white and grids, and combined the video and stage production that wraps around the entire booth. We have created an experience space that arouses the imagination of visitors and their expectations for the future.

<Our project members>
[Sales/Project Management] Shigeyuki Ishiyama
[design, layout] Noriaki Tamura, Kazuya Maruyama, Kan Fujimura
[Production and construction] Jun Endo, Ikuya Sasaki

~Related Links~
[Related achievements]
・ The 45th Tokyo Motor Show Toyota booth

Basic information

open: 2019
location: Tokyo
client: Toyota Motor Corporation, Dentsu Live Inc.
solution: design, layout, interior administration, environmental features, interior execution
Award: "Japan Space concept design Award 2020" Long List

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

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