Tokyo Michiterasu 2021

The area around Tokyo Station is a city with many different aspects, where history, the future, and culture coexist. Since the Tokyo Millenario event in 1999, the year-end light event has become an annual winter tradition in the area.
As 2021 arrived amidst the continuing challenges of various hardships, we took the theme of "Scenes at Dawn" and bathed the Marunouchi Station Building, Marunouchi Central Plaza, and Gyoko-dori Street in gentle light, allowing visitors to feel the dawn of a new era.


[Social issues/customer issues/requests]
We received a request to send a positive message to society while also reducing carbon dioxide emissions through a special illumination of the Marunouchi Station Building, a historic structure that can be said to be the face of Tokyo.


[Solution]
From the Marunouchi Station building at Tokyo Station to the station plaza and Gyoko-dori street, a colorful light-up was created in colors that evoked the "sky at dawn."
For the lighting effects on the trees, we chose to light them up using rental lighting equipment rather than string illumination, as this is a method that produces as little industrial waste as possible, has minimal impact on the growth of the trees, and is also cost-effective.


<Our project members>
[Sales/Project Management] Ken Kumagai
[Planning, concept design and direction] CIC: Ryuji Tsuyama
[Product Direction] Ken Kobayashi, Takahiro Chiba