Tokyo Michiterasu 2021

The area around Tokyo Station is a diverse city where "history," "future," and "culture" coexist. In this area, the year-end light event has been a regular winter tradition since the "Tokyo Millenario" was held in 1999.
In 2021, a year marked by various hardships, we embraced the theme of "The Scene of Dawn," illuminating the Tokyo Station Marunouchi Building, Tokyo Station Marunouchi Central Plaza, and Gyoko-dori with gentle light, creating an atmosphere that would allow visitors to feel the dawn of a new era.


[Social Issues / Customer Issues / Requests]
We received a request to send a positive message to society while simultaneously reducing carbon dioxide emissions through a special light-up of the historic Tokyo Station Marunouchi Building, a landmark of Tokyo.


[Solution]
From the Marunouchi building of Tokyo Station to the station square and along Gyoko-dori Avenue, we created a colorful light-up display using colors that evoke the image of the "dawn sky."
For the tree lighting design, we chose to use rental lighting equipment instead of string lights as a method that minimizes industrial waste, has little impact on tree growth, and reduces costs.


<Our project members>
[Sales & Project Management] Ken Kumagai
[Planning, concept design, and Direction] CIC: Ryuji Tsuyama
[Product Direction] Ken Kobayashi, Takahiro Chiba