This is the design, construction and operation of the Sega booth at Tokyo Game Show 2022. Following the COVID-19 pandemic, this will be the first in-person event in three years since 2019.
Since it was the first real event in a long time, there was a request to create a booth with a strong presence in the venue.
We proposed items that have a strong impact and can be reused, such as Sonic's huge 6m balloon. By creating an item that demonstrates its presence while also considering cost and subsequent operational aspects, it has been highly evaluated within the customer's company, and was later used at game shows in Thailand and South Korea.
- open
2022
- location
Chiba Prefecture
- client
Sega Corporation
- solution
Planning, design, layout, sign and graphic concept design, environmental features, exhibit execution, interior execution, operation and management
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