Suntory's Natural Water Beer Factory in Musashino, Tokyo: Theater Hall and liquor storage tank area renovated

In conjunction with the renovation of the Suntory Natural Water Beer Factory in Musashino, Tokyo, we reconstructed the spatial design of the Theater Hall, which is located at the entrance to the tour route, and the liquor storage tank area within the manufacturing process.
As a new challenge in this renovation, a 3D sound system has been installed in the theater hall, evolving it from a mere place to watch videos into an experiential theater where you can "feel the brand philosophy."

The theater hall before the renovation had a simple layout with rows of ready-made chairs, and the issue was that it was not a space that allowed visitors to fully experience Suntory Holdings' brand message, "Living with Water."The sake storage tank area also did not adequately convey visually and sensually the scale and attention to detail of the manufacturing process, so an experience that would allow visitors to more deeply experience the brand's worldview was required.
We received consultations from the planning stage and made proposals and considerations while communicating carefully.

By installing a 3D sound system, the atmosphere of a naturally rich Japanese forest and the sounds of the ingredients and processes essential to beer-making, such as barley, hops, and fermentation, filled the space, creating an immersive experience for visitors in the world of beer-making.
Additionally, a single drop of natural water produced from the mountains is depicted in the form of a ripple, creating a visual impression of the "natural water" that is the symbol of the brand.
In the storage tank area, lighting was used to create a sense of the scale and process of the manufacturing site, aiming to create a space where visitors could experience the beer-making process in a fun and sensory way.