SK-II MASTERPIECE STORE GINZA

[Outline of the project]

PR project for SK-II's super prestige series MASTERPIECE PITERA.

In order to experience the world view of MASTERPIECE PITERA as it is, we have constructed a space with a series of flows that go through the facade that imitates the package and enter the bottle as it is. Regarding the material that wraps the space, we carefully extracted the characteristics of each package and bottle and replaced it with the space.

The sparkle, reflection, and three-dimensional effect were extracted from the distinctive bottle, and expressed by layering 52 polycarbonate screens of different widths with original film attached. By using polycarbonate, we were able to simultaneously overcome issues related to the load-bearing capacity of the building, which could not be solved with glass or acrylic, and interiors restrictions such as the use of non-flammable materials.

An original image inspired by PITERA is projected on the central table, and by further emphasizing the identity with the flickering ripples that interact with it and the reacting ripples, it is an attractive experience that makes you feel as if you are inside a bottle. I thought about becoming