ROOKIE CAFE

"Experience-based cafe full of car love"

This is the first motorsports-themed café opened in Toyota's hands-on theme park "MEGA WEB".
The café is not just a place where cars are placed.
In the center is a large table modeled after the Nürburgring circuit in Germany, where Toyota Motor Corporation and other automakers from all over the world are participating in the development. sprinkled with This circuit-inspired table is a symbol of the café and is concept design as a communication belt that induces natural dialogue between people. In fact, it is crowded with people taking pictures in various places, and you can hear many conversations. I hope that motorsports will be a catalyst for dialogue and communication with family, friends, and even strangers. The machine that is the cornerstone of the cafe is a racing car that actually ran a race, and it is a realistic production. We also produce furniture that can only be seen here, concept design only with parts from Toyota vehicles. Not just furniture, but furniture with a message, it is popular not only with Japanese but also with many foreign tourists.
The food is made with carefully selected ingredients, including a lunch plate that allows you to choose your main dish and side dish, as well as a menu that is easy on the body, such as soy smoothies using soy milk and okara from a long-established tofu shop, okara soy milk donuts, and gluten-free SOY brownies. We have created a place where everyone from children to adults can enjoy meals with peace of mind. These are Toyota Motor Corporation's original principles of allowing women and children, who are somewhat distant from motorsports, to enjoy a cafe while experiencing the world of motorsports naturally. Focusing on providing a realistic experience that cannot be experienced in a café that simply displays cars, not only core car fans but also young women and families can enjoy the world of motor sports when they come to the café. realized the space.

<Our project members>

[Sales and Project Management] Takuya Fujioka, Yukari Tange
[Creative Direction] Mitsuhide Yoshinaga
[design, layout] Yuzo Kosaka, Hajime Kato
[Production/ construction] Ryuichiro Katsura