ROOKIE CAFE

"Experience-based cafe full of car love"

This is the first motorsports-themed cafe to open at Toyota Motor Corporation's experiential theme park, MEGA WEB.
This is not just a cafe where cars are parked; it is designed with mechanisms here and there to subtly stimulate interest in cars.
A large table modeled after the Nürburgring circuit in Germany, where Toyota Motor Corporation and other automakers from around the world compete in the race for development, is placed in the center, and is dotted with goods that will move the hearts of car enthusiasts and art that can be enjoyed by children and adults alike. This circuit-model table is the symbol of the cafe, and is concept design as a communication belt that will induce natural conversations between people. In fact, the cafe is bustling with people taking photos of each other in various places, and many conversations can be heard. We hope that motorsports will be a catalyst for conversations and connections between family and friends, and sometimes strangers, and that they will expand. The machines that are the key to the cafe are racing cars that have actually raced, creating a realistic presentation. We also created furniture that can only be seen here, concept design only with parts from Toyota cars. It is not just furniture, but furniture with a message, and is popular not only with Japanese people but also with many foreign tourists.
The food, made with carefully selected ingredients, includes a lunch plate where you can choose your own main dish and side dish, as well as healthy dishes such as soy smoothies made with soy milk and okara from a long-established tofu store, okara soy milk donuts, and gluten-free soy brownies, making it a place where everyone from children to adults can enjoy their meals with peace of mind. These were the original principles set out by Toyota Motor Corporation, who wanted to enable people who are a little distant from motorsports, such as women and children, to enjoy the world of motorsports while naturally experiencing it. They were particular about providing a real experience that cannot be had at a cafe that simply displays cars, and created a space where not only hardcore car fans, but also young women and families can enjoy the world of motorsports by visiting the cafe.

<Our project members>

[Sales/Project Management] Takuya Fujioka, Yukari Tange
[Creative Direction] Mitsuhide Yoshinaga
[design, layout] Yuzo Kosaka, Hajime Kato
[Production and construction] Ryuichiro Katsura