Kiraku Kyoto Honmachi

With the concept of [Road to Wazuka], a place that makes you want to go to Wazuka-cho, a famous tea-producing area, one hour away from Kyoto city, a 70-year-old Kyoto townhouse located within a 10-minute drive from Kyoto Station. It was regenerated into a rental accommodation facility. Our company participated in the revitalization of the townhouse from the planning stage and was in charge of producing the space. We are taking on the challenge of a new spatial attempt to "transfer customers from the city center to the countryside", and each method for that purpose has resulted in a differentiating factor from other Kyomachiya lodging facilities.

This opening project was carried out by a team consisting of "NAZUNA," which operates lodgings using traditional townhouses; "Kiraku Japan," which provides financial support for the restoration of old houses; "Crowd Realty," which handles real estate crowdfunding; and our company, which handles planning and concept design. The start-up funds were also raised through crowdfunding. Individual investors and participating companies who sympathize with the concept of "Road to Wazuka," want to contribute to the town, and want to spread Japanese culture to the world, are working together to solve local issues.

<Our project members>

[Space Production] Yasutoshi Yamano
[concept design (interiors)] Takaaki Tani
[Furniture and decoration coordination] Saki Ninomiya
[Developer] Nobuyuki Yagi
[Sales] Yuji Takataka

[Customer issues/requests]
(1) I would like to renovate a Kyomachiya into a lodging facility targeting foreign tourists.
(2) We want to make the concept with a story different from the many Kyomachiya in the city as our strength.
(3) The owner of a cafe serving Wazuka tea on the same premises wants to spread the appeal of Wazuka Town.

【solution】
We have prepared a device in the facility that will make you want to go to Wazuka Town. The rocks and rocks and rocks and dry landscape gardens inspired by the scenery of Wazuka allow you to feel as if you are sleeping on the land of Wazuka. The tea stand on the 2nd floor is made by remaking the tea box used in Wazuka-cho, and you can touch the real thing. Also, the wall graphic on the 2nd floor is based on the pattern that was affixed to the wooden box when exporting tea from Wazuka-cho to overseas at that time, and the fabric used is Kyoto's Nishijin textile. The lighting in the atrium space is also produced using light-shielding sheets used in the process of producing kabuse tea in Wazuka Town. The space is configured as an “accommodation antenna shop that fosters motivation to visit attractive places that have not yet been seen.” In addition, we have prepared an instruction manual with illustrations to convey to guests the gimmicks in the space, and we have even worked on software to help them experience it.

[Customer feedback]
We believe that the concept and high level of concept design proposed by NOMURA resonated with the investors in this project, leading to the realization of an unprecedented lodging facility.