MITSUKOSHI BGC

Based on the concept of "NEXT MANILA LIFESTYLE," "MITSUKOSHI BGC" is a commercial complex located in the international city of Bonifacio Global City, delivering a new lifestyle jointly created by Japan and the Philippines. Our company was responsible for the basic concept and concept design of the environmental common areas, proposing a comfortable facility on a human scale by incorporating elements of traditional Japanese space creation such as "approaching paths" and "street gardens" into the open commercial space, with a row of open stores creating an enjoyable shopping experience.
At the center of the facility, guests are greeted by a ceiling concept design is symbolic of the project's aim to serve as a bridge between the Philippines and Japan.

Considering that this is the first mixed development project in the Philippines involving a Japanese department store and a Japanese developer, and also the first commercial facility to open in the country for the Isetan Mitsukoshi Group, the aim was to create a facility that would give Filipino customers a sense of "Japaneseness."
In addition to the spatial concept design, they also requested that we work together with both Japanese and Filipino businesses to consider what and to what extent to incorporate the hospitality and detailed attention to detail that is unique to Japanese facilities, and then go through the process of making it a reality.

Rather than simply incorporating Japanese elements as they are, we created a unique style for "MITSUKOSHI BGC" by incorporating spatial composition and designs that reconstruct the space and openness that create a Japanese sense of comfort, as well as the unique Japanese aesthetic sense regarding volume, in a way that is unique to this facility.
Furthermore, as a collaboration between Philippine and Japanese hospitality, concept design incorporated elements that will ensure the store will be loved by locals for a long time, such as a connection with the surrounding environment and the use of local materials. By carefully working together with the business owners on a wide range of aspects, such as creating a concept for each area to match the merchandising, planning that took into consideration the flow of customers so that they could enjoy shopping, and arranging well-equipped restrooms and kids' rooms, we were able to create a facility that serves as a bridge between Japan and the Philippines.

We have received high praise not only from our joint venture partners but also from local customers, as we have carefully examined and considered the local culture and background of the project before making a proposal.