"metsä village" where "metsä village" will be opened is "metsä village" (opened on November 9, 2018, free) where you can experience the Nordic lifestyle, and "Moominvalley Park" ( Composed of two areas: (opened in March 2019, paid).
Metsä Village will have a scale of approximately 163,000 square meters and will consist of product sales facilities, dining facilities, workshop facilities, event spaces, parking facilities, etc. Our company was in charge of the design supervision of the environmental design (building exterior specifications and concept design, facility sign adjustment, environmental benches, PHOTO SPOT, trash can concept design).
[Customer issues/requests]
It has a Scandinavian atmosphere and matches the world view of metsä, and since it was targeted at adult women, we requested a playful concept design that would be Instagrammable.
【customer's voice】
There are many Instagrammable concept design that make you want to take pictures, and the photos taken by customers were actively uploaded to SNS, which had a PR effect.
In addition, on the bench where you want to relax slowly, you can experience the concept of metsä, "living with blank space."
<Our project members>
[Sales and Project Management] Masahiro Takamori, Hiroki Nekota
[Direction] Yoko Suzuki
[concept design] Yuki Handa
[Production] Satoshi Hirayama, Shota Watanabe
- open
2018
- location
Saitama
- client
Moomin Monogatari Co., Ltd.
- solution
Sign/Graphic concept design, design, layout, environmental design, design supervision
- Award
"53rd Japan Sign concept design Award" Bronze Award
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