ISETAN MIRROR MAKE & COSMETICS Terrace Mall Shonan

[Project description]
A project to open a new store of Isetan Mirror along with the renewal of Terrace Mall Shonan.
Unlike previous store locations, opening a store in a mall SC and expanding the range of target demographics has created an experiential space and incorporated interactive elements.

[Customer issues/requests]
The issues raised were how to attract new customers to the store by recognizing it, and whether they would be able to gain a sense of satisfaction after making a purchase and have them repeat their purchases in the future.

[Solution]
To accommodate the flow of people coming from Tsujido Station, we displayed the brand's iconic logo sign and mirror in the window next to the mall entrance.
The store's fixtures and traffic flow have been carefully designed to provide good visibility and make it easy for even first-time customers to enter.
In the center of the store there is a symbolic corner decorated with curtains where customers can receive counseling at their leisure.

[Customer feedback]
The area is adjacent to the main entrance of the facility, and attracting customers directly leads to sales. Through various measures, the store has become known to customers coming to the facility from Tsujido Station, and many customers have entered the store and made purchases.

<Our project members>
[Project Management] Yukinori Hashida
[design, layout] Yuko Aida
[construction] Koichiro Matsukawa