HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel / JAM17 DINING & BAR

HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel is a lifestyle hotel with 538 rooms located on the 18th, 20th to 38th floors of Tokyu Kabukicho Tower, built on the site of Shinjuku TOKYU MILANO, which symbolizes the culture of Shinjuku Kabukicho and supported people's leisure time along with Japan's economic growth. concept design concept is a hotel that is "connected to the town," and while incorporating the characteristics, history and culture of Kabukicho, a town with a deep tolerance for all individuality, it has created a hybrid space that is both future-oriented and references the era (mid-century) of 1956, when Shinjuku Tokyu Bunka Kaikan, the predecessor of Shinjuku TOKYU MILANO, was built.
The theme of the guest rooms is "APARTMENT ROOM." With the hope that the guest rooms will be a place where all kinds of individuality can live and lead the culture of the new town, they have been designed as new living spaces based on mid-century concept design language, with artificial light and textures.

On the other hand, JAM17 DINING & BAR has a variety of "CULTURE SOCIETY CLUB" themes. It is positioned as a basement floor of the town, sprinkled with pieces of history and culture, as a place of exchange that will become a base for new culture through various communications and expressions. All flows from the dining, bar, lobby to the guest rooms are connected to the town, proposing a new way of experiencing accommodation where you can enjoy various scenes unfolding like a movie.

In creating a new lifestyle hotel at Tokyu Kabukicho Tower, which aims to create a new entertainment environment in the town of Kabukicho and disseminate Japanese culture to the world, we will aim to "connect and become one with the town" and disseminate culture. We were required to present a new way of staying that could also serve as a base.

Although we have had to make a major course correction due to the coronavirus pandemic, we are creating a ``ground floor of the city'' that will interact with the city's uniqueness and serve as a cultural dissemination function that combines a variety of communication functions, based on a new way of staying that is loved by many people. The project was carried out with this goal in mind.
While interspersing the history of Shinjuku TOKYU MILANO, which has been loved by people for a long time in this area, the cultural heritage of the city, and cultural pieces of music and fashion, we leave space for the future and express every individuality while staying. We are creating an active hotel space that has never been seen before, with the image of people living there in the future.

The space fully captures and expresses the individuality of Shinjuku Kabukicho, and as a hotel with an unprecedented new concept and uniqueness, we hope to satisfy both domestic and international guests. I am sure.