Japan's Largest* Hotel x Entertainment Complex | Tokyu Kabukicho Tower NOMURA was in charge of tenant leasing, planning, design, layout, production and construction of multiple areas.

"Tokyu Kabukicho Tower" (operator: Tokyu Corporation, Tokyu Recreation Co., Ltd.), which opened on Friday, April 14, 2023, consists of a hotel and entertainment facilities such as movie theaters, theaters, and live halls. It is a super high-rise complex facility with 48 floors above ground, 5 floors below ground, and 1 penthouse, with a height of about 225m.
Based on the concept of "Tokyu Kabukicho Tower," NOMURA has tenant leasing in multiple areas, common areas on the 2nd to 5th floors, "HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel" and others.
I was in charge of planning, design, layout, production, and construction *2.

*Survey of Japan's major tourist cities in complex facilities including hotels and entertainment facilities (cinemas, theaters, live halls, etc.) with a height of 200m or more Survey period: March 2022 (surveyed by Future Trend Research Institute) *2 Responsible The range depends on the area client.

<Comments from project members>

[Tenant Leasing Manager] Atsushi Nakata
“Tenant attraction activities overlapped with the time when people in Japan were confused about their daily lives due to the corona wreck, and it was a time when people who were doing store business were suffering a lot. All the people involved united and looked forward, and the hotel x entertainment complex "Tokyu Kabukicho Tower", which is unlike any other in Japan, was completed. I am deeply moved by the opening.”

[2-5F common area, "JAM17 DINING & BAR", "HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel"]
Designer Yukio Suzaka
“The city of Shinjuku has a history of being built by the private sector, and for that reason it has a unique color, but it also has a humane and warm side. It was completed after repeated discussions with the client from various historical angles.”

["namco TOKYO"] Designer Fumiaki Tanaka, planner Takahito Abe
"Based on the entertainment and sociality that game arcades have traditionally had, we have mashed up the latest content groups of clients that transcend the boundaries of amusement, food and drink, and product sales. We will create a new communication space that colors the night of Kabukicho in a healthy way. namco TOKYO, where many “likes” gather, is a place where you can talk about your “likes” and share the fun with someone.”

["Shinjuku Kabuki hall ~ Kabuki Yokocho"] no.10 designer Gen Tomita
“By interweaving two seemingly contradictory elements, the good Showa era feeling in a corner of memory and the neo-feeling unique to Kabukicho, we created a contrast in the space. While discussing the above, the client and the project team proceeded to create 'air' rather than 'hardware'."