1955 Tokyo Bay by Hoshino Resorts

1955 Tokyo Bay by Hoshino Resorts, which opened in the Maihama-Shin-Urayasu area of Chiba Prefecture, is a 638-room hotel concept design around the theme park's American worldview, inspired by the "OLDIES GOODIES" concept. The hotel offers a variety of services to make your theme park trip convenient and comfortable, including a restaurant where you can enjoy freshly prepared meals late at night or early in the morning, a 24-hour public space called the "2nd Room," and rooms and amenities designed for families with children. The hotel also offers a variety of room types, with interiors featuring concept design and colors reminiscent of the American era, making it a space suitable for a variety of occasions and ages, including families, couples, friends, and groups.

Our company has been involved in creating spaces for many of the company's brands, including Hoshinoya, Kai, and OMO, and was involved in this facility from the concept stage onwards, taking charge of everything from formulating the spatial concept that forms the core of the branding to art direction, design, layout, and construction.

Hoshino Resorts requested that we embody their goal of creating an "ultimately convenient and comfortable hotel." In addition, we were asked to create a hotel that could flexibly accommodate spatial zoning in accordance with the diverse services and functions that change over time, and that had attractive concept design and graphics that would please guests.

As this hotel is expected to be used by multiple guests, we thought it would be necessary to have a room other than the guest rooms where groups could spend time together in order to maximize satisfaction, so we proposed a lounge space called the "2nd Room." This space, where guests can eat, drink, socialize, work, and do anything they like without worrying about time, became a feature that symbolized "the ultimate convenient and comfortable hotel." In addition, in the early stages of deciding on concept design, we proposed the concept of a free-spirited old American worldview from the 1950s, which became the catalyst for the branding of this hotel, which uses the motif of the good old America around 1955, and created a space where guests can enjoy a one-of-a-kind world.

interiors and decor that matches the concept of "OLDIES GOODIES" are often posted on social media, and we feel that our customers are enjoying the worldview. In addition, the 2nd Room is used from early in the morning until late at night, just as its name suggests, like a second room.