Hoshino Resorts 1955 Tokyo Bay

Hoshino Resorts 1955 Tokyo Bay, which opened in the Maihama-Shin-Urayasu area of Chiba Prefecture, is a hotel with a total of 638 rooms concept design with the concept of "OLDIES GOODIES" and a motif of the American worldview around 1955. The hotel pursues hotel services that make theme park trips convenient and comfortable, such as a restaurant where you can enjoy freshly cooked meals even late at night or early in the morning, a public space called "2nd Room" that is available 24 hours a day, and rooms and amenities that are safe for families and children. In addition, there are various types of rooms, and the interior concept design and coloring are reminiscent of the American style of the time, making it a space that can be used by a variety of scenes and age groups, such as families, couples, friends, and groups.

Our company has been involved in creating spaces for many of the company's brands, including "Hoshinoya," "Kai," and "OMO," and was involved in this facility from the concept stage onwards. We were responsible for everything from formulating the spatial concept that would become the core of the branding to art direction, design, layout, and construction.

Hoshino Resorts requested that we embody their goal of creating an "ultimately convenient and comfortable hotel." In addition, we were asked to create a hotel that could flexibly accommodate spatial zoning in accordance with the diverse services and functions that change over time, and that had attractive concept design and graphics that would please guests.

As this hotel is expected to be used by multiple guests, we thought it would be necessary to have a room other than the guest rooms where groups could spend time together in order to maximize satisfaction, so we proposed a lounge space called the "2nd Room." This space, where guests can eat, drink, socialize, work, and do anything they like without worrying about time, became a feature that symbolized "the ultimate convenient and comfortable hotel." In addition, in the early stages of deciding on concept design, we proposed the concept of a free-spirited old American worldview from the 1950s, which became the catalyst for the branding of this hotel, which uses the motif of the good old America around 1955, and created a space where guests can enjoy a one-of-a-kind world.

interiors and decor that matches the concept of "OLDIES GOODIES" are often posted on social media, and we feel that our customers are enjoying the worldview. In addition, the 2nd Room is used from early in the morning until late at night, just as its name suggests, like a second room.