The 45th Tokyo Motor Show Toyota booth

[Project Description]
An experiential space that allows visitors to experience Toyota's artificial intelligence and its evolutionary value throughout the space
The presentation stage will use the entire booth to communicate Toyota's proposed vision of artificial intelligence - the future of cars brought about by CONNECTED. Using a white base, each car stands out and looks beautiful, and the motif of circles and curves gives the impression that the entire space is organically connected, with a unified ceiling and floor, creating a soft, enveloped feeling. During the performance, the entire booth comes to life, and is enveloped in a blue light that evokes the stirrings of artificial intelligence.

<Our project members>
[Sales/Project Management] Shigeyuki Ishiyama, Masahiro Nishino
[design, layout] Hirotaka Tamura, Noriaki Tamura
[Production and construction] Yoichi Miura, Hidenobu Kumagai