Hamleys Yokohama World Porters

Hamleys, the oldest toy store in the UK with 259 years of history, currently has stores in 19 countries around the world and is a theme park-like facility with various gimmicks that are different from ordinary toy stores. The Yokohama World Porters store, which will be the first in Japan along with the Canal City Hakata store in Fukuoka, consists of two floors, the first and second floors, and the first floor is equipped with Hamleys' iconic merry-go-round, which children can actually ride and play on. In the playroom on the second floor, you can enjoy playing with digital technology and trying out toys.
Just like in the US, there are also rental services available for party rooms where you can celebrate special occasions such as birthdays and anniversaries with entertainers, making it a great place for families to have a great time.
Our company coordinated this project, with both stores opening on roughly the same day, and assisted with everything from the detailed working drawings based on the master plan from the home country construction (excluding the playroom) and construction supervision.

<Our project members>
[Sales/Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mitsuhashi
[Direction] Eiji Kawakami
[design, layout] Masahiro Sugihara
[Production and construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitazaka, Kota Shimizu, Yuta Shirahata, Yuma Uehara, Fuyuka Nishiyama, Yuki Miura

[Customer feedback]
We were able to realize a store with high construction precision that took safety into consideration. Furthermore, all project members agree that it was only thanks to NOMURA 's support that we were able to open the store with such a short development period, with the British design firm not only handling the import agency work.


◆We were also in charge of the Hamleys Canal City Hakata store.

<Our project members>
[Sales/Project Management] Shohei Baba, Haruhiko Kako, Reika Sato, Reina Mitsuhashi, Masahiro Endo, Toshiyo Matsunaga
[Direction] Eiji Kawakami
[design, layout] Masakazu Fujisawa
[Production and construction] Eisuke Yokoshima, Yohei Ishikawa, Takuto Nitazaka, Ryo Hashiguchi, Jiro Kusunoki, Hiroki Sugimoto