ANTEPRIMA Ginza, ANTEPRIMA Casa Cucina

<Project Summary>
This flagship store, one of the largest in Japan, opened along Ginza Miyuki Street.
The store, which spans three floors from the basement to the second floor, also houses the brand's first restaurant business, ANTEPRIMA CASA CUCINA.
The first floor houses ANTEPRIMA Wire Bags and ANTEPRIMA Mist, the second floor houses the collection line ANTEPRIMA, and the basement floor houses ANTEPRIMA Casa Cucina, creating a flagship store that offers a wide range of styles from fashion to food and drink.

<Client Issues>
For the brand's first restaurant business, "ANTEPRIMA CASA CUCINA," the challenge was to create a home-like space that embodied the identity of creative director Izumi Ogino, so that customers could visit as if they were visiting a friend's house.
Additionally, the first and second floors were designed to retain the elements of the new store concept design that we created together in Roppongi, and were based on the concept of "Simple, Sophisticated yet Sexy," and we wanted a space that would convey the brand image of continuing to propose a sophisticated style backed by high-quality materials and solid technical skills throughout the entire store.

<Solution>
At ANTEPRIMA CASA CUCINA, we placed a chef's counter and a large U-shaped counter at the center of the restaurant to encourage natural conversation between chefs and customers, creating a warm and welcoming space that makes customers feel as if they are visiting a friend's house.
We also travel to Italy with our clients to select furniture and fixtures, creating a space that feels like home.
On the first and second floors, just like in Roppongi, we have created a sophisticated, high-quality space with artistic fixtures and accents created by the beautiful curves of natural wood.

<Our project members>
[Direction] Ryu Kosaka
[Sales/Project Management] Hisayasu Takenaka, Hiroyuki Iizumi, Hiroya Matsumaru, Taisuke Kawagishi
[design, layout] Minehito Yoshimura
[Production/ construction] Masayuki Tabata Akihiro Yoshida