THE UPDATE - NewsPicks provided by NOMURA Co.,Ltd. "Why should companies invest in 'space' now?"

Tuesday, December 2, 2025 21:00-22:00
NewsPicks THE UPDATE NOMURA Co.,Ltd. will be providing "Why should companies invest in 'space' now?"

[Archived streaming]
https://youtu.be/bRKV6YuxuLo?si=x_yg_tW6fQRMION1
https://newspicks.com/live-movie/6232/


Program Overview
Now that online communication has become the norm, the relationship between companies and people has changed dramatically.

Offices, stores, PR facilities, community spaces.
A space where people gather, experience, and share value is not just a box.
It is a medium that conveys the brand's worldview and also a device that generates co-creation.

On the other hand, the effect of spatial investment cannot be measured by sales alone.
Employee engagement, customer recurrence, community building, etc.
The question is how we should understand "values that are difficult to quantify."

What kind of "publicness" is required of corporate spaces today?
What does it mean to create a space that contributes to solving social issues?
And what kind of space should companies invest in?
Can we achieve business growth, brand building, and partnering?

From the perspective of space creators, brand owners, and urban concept design
Bringing together the latest examples and on-site knowledge,
"Spatial investment concepts" necessary for future companies and society
We will have in-depth discussions with our guests.

<Guest> (titles omitted)
Yuko Nagayama (Principal of Yuko Nagayama design administration)
Akihiro Nishizawa (CEO of Eight Branding concept design)
Daisuke Masaki (Head of Brand Promotion Office, Corporate Communications Department, Tokyu Fudosan Holdings Corporation)
Yuichi Saito (Director of NOMURA Co.,Ltd. Co., Ltd. Future Creation Research Institute)

Cast: Daimaou Kosaka / Ayana Kizaki