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NOMURA Co.,Ltd., Ltd. will open "otoiro park," a new theme park where visitors can play with sound, on November 1st as part of a demonstration project run by the DIC Association.

Press release
2025.10.28
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There will also be a collaborative project with the movie "Love Live! Nijigasaki High School Idol Club: Final Chapter 2"
 

As part of a demonstration project undertaken by the DIC (Digital Innovation City) Council, NOMURA Co.,Ltd., Ltd. will begin "otoiro park" on November 1st, a demonstration project for the implementation of a new sound experience platform that will sprinkle sound content throughout the city, utilizing the audio mixed reality service "oto rea" jointly developed by Nomura Co., Ltd. and GATARI.

DIC (Digital Innovation City) is an initiative aimed at realizing a "Smart Tokyo" where Tokyo residents can live a high-quality life by utilizing the power of digital technology to unleash the city's potential.
The waterfront subcenter is one of the areas where the initiative will be implemented, and efforts are underway to realize the "Bay Area Digital Innovation City" (DIC), which will promote the implementation of digital technology and the accumulation of startups.

"Otoiro Park" is a new type of theme park where you can play with sound.
Every time you encounter audio content scattered throughout the city, the everyday town will be transformed into a new world.
We will create a new buzz in the waterfront subcenter area, centered around the experience of sound, and offer a new way to enjoy the city.

"otoiro park" offers three main audio contents within the waterfront subcenter area. In addition to the popular "Odaiba Time Slip" and "SOUND SEEK," a new content has been added, "A thrilling challenge in the Odaiba and waterfront area with Nijigasaki members," which is a collaboration with the movie "Love Live! Nijigasaki High School Idol Club: The Final Chapter, Chapter 2," which is scheduled to be released on November 7th. With this, we aim to transform the waterfront subcenter area into a new playground through the power of sound.
Come experience this town that will make you want to listen carefully as you walk.



Project Contents
 


●Tokimeki Challenge with Nijigaku members in the Odaiba waterfront area
An audio spot rally where you can enjoy the feeling of taking a walk with Nijigaku members

Duration: Approximately 60 minutes
Location: Entire waterfront area
What to prepare: Smartphone/earphones

©2024 Project Love Live! Nijigasaki High School Idol Club Movie


●SOUND SEEK
A new type of audio MR game where you compete by collecting sounds scattered around the area

Time required: Approximately 15 minutes
Location: West Promenade Waterfall Square Park
What you need: Auris app/earphones *iPhone 13 Pro or later recommended

 

 

Odaiba Time Slip
A timeless walking tour of Odaiba

Duration: 60 minutes
Location: Odaiba Seaside Park - Symbol Promenade Park
What you need: Auris app/earphones



●About “oto rea”

"oto rea" is a new acoustic experience service that utilizes sound MR (mixed reality) technology.
By placing audio information in a virtual space and adapting it to the location and behavior of the person wearing the device, we provide an immersive, inclusive audio experience. By combining NOMURA Co.,Ltd. 's space creation expertise with technology, we will create new forms for cities and spaces, and produce unprecedented experiences and surprises.

Related information

event name

Otoiro Park

Event period

November 1st (Sat) - November 30th (Sun)

Venue

Waterfront subcenter area (please refer to the official website for details)

Applicable models

Use a smartphone (compatible with iPhone and Android)

Entry fee

free

Available experience time

Recommended time: 9:00-17:00
As this experience is done using a smartphone camera, we may not be able to guarantee the quality of the experience once the sun starts to set. We recommend that you try the experience during the times listed above whenever possible.

Organizer/Cooperator

Sponsor: DIC Council/ NOMURA Co.,Ltd.
Cooperation: GATARI Co., Ltd./HROTTI Co., Ltd.

Important Notices for Participation

・This experience requires you to hold your smartphone in front of your chest, so please make sure you have both hands free when you start the experience.
・This experience will be conducted while walking, so please be aware of your surroundings.
- Do not run or shake the device violently.
・Some experiences have recommended devices. You can experience the experience on devices other than those recommended, but we cannot guarantee the experience content.
・Some experiences require the download of external applications.
・This event is a demonstration experiment that will contribute to the development of content related to new displays experiences for both sighted and visually impaired people. Participants will be asked to fill out a questionnaire, and the experience will be recorded and photographed, and this may be used for the activities of NOMURA Co.,Ltd. and GATARI.
・Photography will be taken during the event and may be used on Miraikan's official website and social media, signs within the museum, various reports, and in public relations activities by the co-organizers (NOMURA Co.,Ltd. Co., Ltd. and GATARI Co., Ltd.).
・If you are not allowed to take photos, please feel free to inform the staff at the reception on the day.
・You may take photos and videos for your own personal enjoyment, but please be careful not to include other people in the photos.

Contact

dic2025@otorea.net

Official website

https://otoiro-park.otorea.net

*Please note
・The website addresses listed in this notice are those at the time of creating this page. Website addresses may be discontinued or changed. Please check for the latest addresses yourself.
・Please check with the linked organization or group regarding the linked website.

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