"Delight and Passion of Space" published by NOMURA Co.,Ltd. "Delight and Passion of Space" project team

NOMURA Co.,Ltd. has been creating a variety of spaces, including expositions, commercial facilities, and offices, for over 130 years, and has continued to take on the challenge of unraveling the relationship between people and space from an academic and scientific perspective. This time, the company will compile a record of new research that tackles the fundamental question of "What is Delight and Passion in space?" into a book and publish it through Nikkei BP.

The book is available for purchase at bookstores and on Amazon, etc. E-books are also available.
We hope you will take a look.

"Understanding emotions through science. This is the beginning of an extraordinary undertaking."
[Recommendation letter from architect Sou Fujimoto]

"Beautiful" alone is not enough. "Functional" alone is not enough.
Investigating the reasons why spaces move people emotionally from both an emotional and scientific perspective

NOMURA Co.,Ltd. is exploring how the power of space connects to people's emotions, actions, memories, and lasting satisfaction through a scientific and academic approach based on three themes: research on people, research on space, and research on the interaction between people and space. What emerges from this diverse research into space and human emotions and actions is the infinite possibilities of space. This book is packed with new perspectives and creative tips that we hope to convey to those involved in creating spaces and those who use them.

NOMURA Co.,Ltd. "Study of Delight and Passion" Project Team

NOMURA Co.,Ltd. 's mission is to "deliver Delight and Passion to people through space creation," and the company strives to deliver new value to society through the time and experiences that spaces bring. The team conducts academic research into "Delight and Passion" by scientifically analyzing and verifying the question, "What is Delight and Passion in space?" from the perspective of people's behavior and psychology. The team aims to add a scientific and academic approach to the spatial concept design know-how it has cultivated over 130 years since its founding, and to implement it as an academic field in society in the future, thereby realizing a more prosperous society. The team is also made up of people with diverse expertise, including designers, planners, sales, production management, and back office staff, and engages in research and development from a perspective that transcends professions.