NOMURA Co.,Ltd., Ltd. adopts Uniqlo for uniform renewal to improve employee well-being

In response to climate change, the diversification of the workforce, and changes in working styles, space production company NOMURA Co.,Ltd. Ltd. has completely redesigned the uniforms worn primarily by employees who manage construction sites for the first time in about 10 years. The new uniforms are an original UNIQLO concept design, combining functionality and concept design. The aim was to create uniforms that would enable employees to work safely and healthily, and that would also instill a sense of professional pride in employees, reflecting the manufacturing mindset and creativity that NOMURA Co.,Ltd. has valued as part of its corporate culture since its founding. Wearing of these uniforms will begin on September 3, 2025. In addition, some of the old work uniforms will be collected and upcycled as interiors materials for use in the company's offices.

Currently, in interiors and displays industry, there is a need to take measures to prevent heatstroke and to accommodate the diversity of production managers (production directors).In our employee survey*1, we asked employees what they wanted from uniforms, and in addition to concept design, they also asked about breathability, stretchability, quick-drying properties, deodorizing properties, and the ability to accommodate diversity.

The new uniforms reflected these opinions and were produced with the cooperation of Uniqlo, consisting of four original concept design: a jacket, pants, shirt, and polo shirt.
Available in a wide range of sizes, it fits anyone, and in response to the increasing proportion of women in production management positions*2, new women's sizes have been added. The garments are also designed to make it easy to wear the tools needed on-site. The material is also highly stretchable, lightweight, and quick-drying. concept design embodies NOMURA Co.,Ltd. 's corporate culture and professionalism.

Employees who tried them on said things like, "The increased breathability means I can work in peace even in the heat of summer," "It's easy to move around in and work in, and it's comfortable to wear even for long periods of time," "It's wrinkle-resistant, so I think it gives people a sense of trust," and "I can choose the size that suits me, so it fits my body well."

We expect that this uniform renewal will improve employee performance, motivation, and engagement, and in the long term, we hope that it will also lead to an improvement in the brand image of interiors and displays industry.

*1 Survey participants: 1,195 former NOMURA Co.,Ltd. workwear loan recipients / Valid responses: 833 (response rate: 69.7%) / Survey conducted: July 2024
*2 The proportion of women in production management positions at NOMURA Co.,Ltd. has doubled in 10 years. 2014 (10 years ago) was 7%, and 2024 (last year) was 15%.

 

Uniform renewal background

NOMURA Co.,Ltd. 's Work Flow and Working Style of Production Managers (Production Directors)
NOMURA Co.,Ltd. comprehensively produces spaces, from planning concept design to construction management and operation for a wide range of spaces, from large-scale complexes to museums and expositions. The process is handled by four main job types: sales, planning, concept design, and production management (production director). Among these, the production management (production director) who is responsible for the on-site work is responsible for a wide range of responsibilities, including not only construction management but also consideration for realizing concept design, budget management and ordering, coordinating on-site craftsmen and other related parties, and construction process, quality, and safety management.

Requests from the survey
In preparation for the uniform renewal, we conducted a survey to understand current usage.
At construction sites, work is often carried out before the air conditioning is installed, so measures to prevent heatstroke are essential, especially in the summer, and there is a lot of movement, including standing up, sitting down, bending over, walking around, and climbing up and down the "standing horse." In terms of functionality, breathability, stretchability, quick drying, and deodorizing properties were required.

The uniforms are worn 50% on construction sites and 50% at other locations such as offices and client offices, so there was a demand for variations that could be worn in both situations.In addition, with the increasing proportion of women in production management positions in recent years, there was also a demand for sizes and silhouettes that are easy for women to wear.

In terms of concept design, we worked closely with UNIQLO to come up with concept design would evoke NOMURA Co.,Ltd. 's corporate culture, as well as a sense of professionalism and trust.

Uniform renewal details