Our planner, Tomoko Yanagihara, will be speaking at the Loftwork co-hosted talk event "Evolving Corporate Museums, Co-Creation Spaces"

Planning Director Tomoko Yanagihara will be speaking at the talk event "Evolving Corporate Museums, Co-Creation Spaces -concept design a Place that Embody the Future of Companies," co-hosted by Loftwork and NOMURA on Thursday, April 24th.

What kind of concept design is necessary for future corporate museums and co-creation spaces?
Consider creating a space that embodies the company's future based on current signs of change
The role of "places" that communicate a company's vision and values and encourage the creation of future businesses is changing. Corporate museums, co-creation spaces, R&D labs - what were once "displays spaces" and "research spaces" are now expected to become hubs for co-creation and function as "ecosystems" that connect with a variety of stakeholders inside and outside the company. How should future places that embody a company's vision be designed and operated?

Speakers at this event will include Loftwork, a creative company that has been involved in the launch and operation of many new value creation hubs that cannot be easily categorized as co-creation spaces or creative museums, and Nomura Co., Ltd., a comprehensive space production company that handles everything from planning and concept design to construction and operation and management of corporate PR facilities, workplaces, expositions, and NOMURA.

They will introduce cutting-edge examples of corporate museums and co-creation spaces based on their respective experiences and achievements. In the second half of the discussion, they will briefly look back on the ways in which companies have used space in the past, and explore the way in which "places that create sustainable value" will be created in the future, combining space-based communication concept design, operational design, community formation, and data utilization.

Recommended for:
・We are considering creating a space that encourages co-creation both inside and outside the company.
・I want to utilize the space that my company owns for corporate branding purposes.
- We want to make effective use of underused spatial resources, leading to branding and value creation.
・I want to create a corporate museum or showroom that is unique to my company.
・Although we are a B2B company, we are considering creating a space that is also open to C.
We will provide hints for those in the business planning and corporate departments, those in charge of co-creation and R&D, those involved in anniversary projects, and next-generation management teams to consider the direction of their corporate bases in the future.

speaker
 

Hajime Matsui
Loftwork Inc., Layout CLO (Chief Layout Officer)

Born in 1982. Studied architecture at a vocational school and urban planning at university. Founded the town development circle "Yokosukan" in his hometown of Yokosuka. Joined an internet venture as a new graduate, where he gained experience in new business ventures and the simultaneous opening and management of markets in 12 cities across Japan. Joined Loftwork in 2012, where he was responsible for producing 100BANCH, SHIBUYA QWS, AkeruE, and others. In 2017, he began working as the business manager of Layout Unit, which focuses on the theme of cities and spaces. Since his student days, he has been interested in fostering communities where the internet and real places intersect. In 2021, he will be appointed visiting professor at the Kyoto University of Arts, Department of Spatial concept design.

Eri Iwasawa
Loftwork Inc., Culture Executive/Marketing Leader

Born in Tokyo, currently living in Chiba. After studying communication theory at university, he worked in the new business and management planning departments of a marketing research company and a real estate management company before joining Loftwork in 2015. As the leader of the marketing team, he is responsible for Loftwork's communication concept design, marketing strategy planning, and team management. From April 2022, he will also serve as Culture Executive, working to foster a culture that explores the future and transforms diversity into creativity. Recently, he has been exploring concept design approaches to change the system of urban life, with the theme of "degradable city," where decomposition activities become the norm in addition to production and consumption.
 

Tomoko Yanagihara
Planning Director, Planning and Production Center, Creative Headquarters, NOMURA Co., Ltd.

Born in Fukuoka Prefecture. Studied science education at university and obtained science teaching qualifications for junior and senior high schools. After working as a part-time lecturer and foundation staff, he joined NOMURA, Ltd.
After gaining experience in planning public spaces such as museums and science museums across Japan, he is now in charge of planning and directing corporate brand communication through space. Currently, while in charge of projects, he is also involved in organizational development and training of the planning department.