Place and Editing (Dentsu) x Future Creation Laboratory (NOMURA) Open Research Program "BA?" 2nd session held on January 27th

NOMURA 's Future Creation Laboratory and Dentsu's spatial concept design team, Place and Editing, will hold the second open research program "BA?" on Monday, January 27, 2025 in Roppongi, Tokyo.

The Future Creation Institute is our creative research institute, and is engaged in various R&D activities to update the value of space. Place and Editing is a specialized team of Dentsu that emphasizes real "places" and "experiences" and concept design brands from a story-driven and sustainable perspective. In "BA?", members with their own areas of expertise discuss the concept of "place" through dialogue based on their own work and experience.

What is a "place"?

For example, something that can be touched, that moves people, that makes people want to be involved. There may be a moment when not only an architectural space, but even a single line of words or a single photograph can become a place.

BA? is an open research program in which members of two spin-out teams, the Future Creation Institute and Place and Editing, each with their own areas of expertise, discuss their own work and experiences while observing and collecting wild places.

Following on from the first theme, "Planning, business and place-making," the second theme will be "When a place is born," and we hope to discuss "place" while crossing the boundaries between soft and hard aspects.

【場と編集】https://www.dentsu.co.jp/news/release/2024/0620-010741.html
【未来創造研究所】https://rd.nomurakougei.co.jp/

[Speakers]
Takaaki Koshiba, Masato Nagumo (place and editing)
Akane Yamaguchi, Ryusuke Nomura (Future Creation Research Institute)

[Moderator]
Yasutoshi Sumita (Leader of Space and Editing)
Yuichi Saito (Director of the Future Creation Research Institute)

■Ticket applications and program detailsHerefrom

[Speaker profile]

Takaaki Koshiba
Dentsu Inc.
Future Creative Lead Office and Editing Project Director

Joined Dentsu in 2007. With the theme of "people-driven transformation" for the future, he has led a variety of projects, from corporate transformation to planning the future of local communities and creating new lifestyles. His motto is to stimulate the right brain and emotions while motivating the people in front of him, and to manage sustainable projects over the long term. In addition to launching projects to revitalize local communities through concept design skills, he advocates Photosolution, which utilizes the inherent power of photography as a solution. He is a rare type of company employee who is also Dentsu's first photographer of the 21st century.

Masato Nagumo
Dentsu Inc.
4th Marketing Department, Place and Editing, Planning and Editing
 

Joined Dentsu in 2014. Planning and editing. His work focuses on discovering the appeal of things, regardless of the field, such as alcohol, food, crafts, medicine, and new technology, and on how to present them and make friends with them. He is also involved in setting up restaurants and creating Japanese sake brands as a freelancer. His hobby is bar-hopping.

Akane Yamaguchi
NOMURA Co., Ltd.
Creative Headquarters Future Creation Research Institute NOMLAB Director

Joined NOMURA in 2001. As a designer, he is responsible for a wide range of direction for spatial, displays, and experiential content for corporate and regional promotion. With an increase in projects addressing social issues such as diversity and SDGs, he is also in charge of the company's social good strategy. From 2024, he will serve as Director concept design and Director of NOMLAB, the Future Creation Research Institute, which conducts R&D activities for space creation of the future based on creativity. What he enjoys most now is creating projects that combine the "special skills" of various people and companies to create new expressions, experiences, and interesting things.

Ryusuke Nomura
NOMURA Co., Ltd.
Creative Headquarters Future Creation Research Institute Planner/Creative Director

We work across a range of fields to solve problems, including commercial facilities, specialty stores, entertainment facilities, corporate communication facilities, workplaces, and regional revitalization, creating opportunities for community building and spatial experiences.
While pioneering new business areas, he is responsible for consistent creative direction from the planning and concept stage through to concept design and construction phase.
 

[Moderator]

Yasutoshi Sumita
Dentsu Inc.
Sustainability Consulting Department Director, Space and Editing Leader

Yuichi Saito
NOMURA Co., Ltd.
Director, Future Creation Research Institute, Creative Headquarters